Retailer Caters to Teen Audience With Mobile Offerings

Aeropostale customers are tech savvy and want to engage with their favorite brands on their smartphones, or in-store with tablet kiosks.

Understanding what its fashion-forward teen audience wants, Aeropostale released a new mobile app that will provide a better and more engaging customer experience across channels. Aeropostale incorporated into the new mobile app, powered by mobile and multi-channel technology platform Usablenet, more ways to engage with the brand: including access to branded video content, the opportunity to scan products in-store to receive enhanced product descriptions and customer reviews and a mobile-style guide (pictured) that enables shoppers to build their own outfits right on their smartphones.

In addition, Aeropostale also expanded its in-store iPad kiosk offering to a number of stores nationwide later this year.

Aeropostale commitment to mobile technology to engage the customer has paid dividends. The following data demonstrates the success Aeropostale has achieved on the channel since partnering with Usablenet: 

>>Mobile Web traffic represents roughly 36 percent of overall Web traffic to Aeropostale.com, up from less than 10 percent two years ago

>>Mobile Web traffic to Aeropostale.com has grown by a total of 167 percent over the last year

>>Mobile revenues have grown from 2 percent of the business when Aeropostale launched mobile commerce in June 2010 to over 13 percent today