Rec.fm Makes Online Shopping Charitable

Pete Prestipino
by Pete Prestipino 26 Nov, 2010
Rec.fm Makes Online Shopping Charitable

New fundraising platform Rec.fm announced a special holiday promotion that doubles the amount of money consumers can earn for their favorite charities. 

 

Rec.fm normally gives 51% of its site earnings to charity, but now through December 31st, 100% of revenue generated by Rec.fm will go to its non-profit partners which include the American Red Cross, Water.org, the American Foundation for Children with AIDS, Kiva and the National Foundation for Cancer Research.

 

Rec.fm surfaces a new source of revenue for charitable organizations: product recommendations. Rec.fm users recommend products on behalf of a charity of their choice and share those recommendations on Facebook, Twitter and other social networks. When recommended products are purchased, a significant portion of the proceeds go to the selected non-profit or charity.

 

"Social network users alone spend over $150 billion annually in online purchases." said Rec.fm President, John Appler, "Technology now makes it easy to contribute a significant portion of that spend to charity. Rec.fm is offering 100% of our revenue this season to get consumers into the habit of 'voting with their MasterCard' to help great causes as they shop."

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.