Putler Serves Up Better PayPal Data

Pete Prestipino
by Pete Prestipino 25 Nov, 2011
Putler Serves Up Better PayPal Data

Internet retailers/ecommerce merchants using Paypal are forced to log into the service whenever they need critical data - and that's inconvenient. Desktop application Putler however enables sellers to download, analyze, search through and act upon transactions without logging into the payment service each and every time - and that's convenient.

Paypal merchants have access to trend charts (Sales vs customers, top products, and some interesting insights on customer acquisition and trends), analysis on key performance indicators (KPI's) for sales and products, transaction lists, targets/forecasts, refund tools and much more.

The application is sold at three levels (Plus, Premium and Max) and sells for between $9-29/mo. The higher the level, the more accounts can be added and more transactions reported. Only Premium and Max level users can access dashboards related to products, customers and comparisons.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.