Product Price & Availability in Google Shopping Ads

Peter Devereaux
by Peter Devereaux 16 Jan, 2023
Product Price & Availability in Google Shopping Ads
Google is set to make a change that could make it more competitive with Amazon and other ecommerce marketplaces. 

Starting on October 31, Google will begin automatically updating merchant's product price and availability in Google Shopping ads based on the advertiser's website listing and other triggers without placing schema.org markup that was previously required ( the feature isn't actually new, but rather the ability to trigger it without the Schema.org markup in place). 

Google will reportedly use a combination of statistical models and machine learning to detect and extract product data from a retailer's website ( look for and identify coded signals on a website page that would determine price and availability) in order to update a product's price and availability in shopping ads according to emails sent to ecommerce advertisers last week. 

Do note that the feature will turn on by default; merchants, however, will be able to opt-out of the program.
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.