It's shocking just how dominant Amazon is in the ecommerce realm.
According to a 2015 survey from Bloomreach of U.S. and U.K. consumers about their shopping habits over the Thanksgiving holiday weekend, for example, 87% of U.S. and 90% of U.K. consumers said they would check Amazon at least once during their shopping process. 47% of U.S. and 46% of U.K. consumers said they'd check Amazon for 50% or more of their holiday purchases. What that means for sellers is that if they are not selling on Amazon they are potentially missing out on conversions (sales). The result of that potential, of course, drives a great deal of interest among online merchants into using the marketplace, and fortunately, there are some excellent technology companies helping them do just that.
Springbot, for example, just introduced some enhancements to its Amazon Essential offering to help small online retailers sell direct-to-consumer on Amazon. Ecommerce merchants using Springbot's Amazon Essential can match their stock against the same products in the Amazon catalog, compare listings, set prices and list products for sale.
"As the competition to catch consumers' attention heats up this holiday season, small to medium-sized retailers are relying on smart data platforms to get their products in front of the right people, at the right place and the right time," said Erika Jolly Brookes, CMO at Springbot. "Springbot's integration with Amazon when paired with our total platform capability helps ecommerce merchants maximize their marketing efforts in what is arguably one of the most crucial times of the year for their businesses."
The ecommerce marketing platform launched support for Magento and Shopify back in June and July 2015, and has long provided opportunities for merchants in the realm of social media and email.