Loyalty Programs & Customer Retention

When you spend thousands of hours on SEO and thousands of dollars on paid search or display advertising, you better absolutely be sure that not only are you converting visitors but that you've got strategies in place to ensure you retain those customers. Let's look at a one essential Web customer retention tactics in loyalty programs.

Read Loyalty Programs & Customer Retention, which appeared in Website Magazine Ecommerce Express Newsletter yesterday.

__________

Ready to Start Really Competing In Web Business?
Request a professional-level membership from Website Magazine.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.