LinkedIn Looks to Enhance its Sales Solutions

Peter Devereaux
by Peter Devereaux 02 Sep, 2015
LinkedIn Looks to Enhance its Sales Solutions

LinkedIn is focusing on its solutions for sales teams with its latest acquisition of Fliptop.

Fliptop is a provider of predictive sales and marketing software that aims to help brands enhance the effectiveness of their sales programs. In fact, LinkedIn notes that Fliptop's technology offers information to brands to help them obtain a better return on their sales and marketing investments so they are able to invest in the right channels.

With the acquisition, Fliptop will help LinkedIn accelerate its Sales Solutions product roadmap to make the company's Sales Navigator platform more effective.

"As the worlds of online sales and marketing rapidly converge, we believe there are opportunities to leverage Fliptop's technology to achieve our broader goal of creating the most effective B2B sales and marketing platform," LinkedIn states in its announcement.

LinkedIn goes on to state that it won't invest more in existing Fliptop offerings, but it is bringing the company's talent and technology to LinkedIn.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.