Once a viewer watches a product video, they are 60 percent-plus more likely to buy. Product videos, however, usually don't come cheap - even with improving smartphone cameras. This is where Treepodia's YouTube Fetcher comes it. The new service uses what's already available on the Web to upload YouTube videos by experts, brands and individual reviewers to match it with retailers' individual product pages.
Once collected, the videos can be reviewed and approved before being automatically uploaded to the relevant product pages. Retailers can also be confident that the right videos are choses, as when more than two videos are fetched, they are A/B tested against each other and the system automatically promotes the best converting one for further optimization.
After using YouTube Fetcher, electronic appliance retailer ElectricShopping.com increased unit sales by 37 percent.
"Treepodia's YouTube Fetcher service located many product videos from YouTube. Some of them increased our sales three fold," said ElectricShopping.com CEO Rob Levy. "These videos contained excellent demonstrations and reviews that gave shoppers a credible source of information. We think it helped them shop with confidence, especially for products that were expensive or complex to use."