Subscription commerce solution OrderGroove has partnered with eBay Enterprise (an eBay company) to offer retailers a platform to manage repeat orders/subscriptions from new and existing customers.
Subscription management solutions such as those provided by OrderGroove are valuable additions to the digital mix, ideal for increasing purchase frequency (maximizing annual spend), increasing retention and LTV (life time value), and reducing acquisition costs. And the trend has not gone unnoticed.
Everyone from software developers (think Adobe Creative Cloud) to information publishers (e.g. Website Magazine) are using subscription management solutions these days to simplify the recurring payment process.
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