Ugam Interactive released a new version of its Competitive Intelligence Solution PriceTrac® which provides retailers a method of tracking competitors' pricing, promotions, and product assortments. In its latest release is the "Watch List" feature which allows the user to identify, track, and define alerts on specific products within their own, or competitors', assortment. The alerts on Key Value Items can be based on business rules defined by each individual user.
"The Watch List feature is yet another avenue for PriceTrac to provide actionable insights into valuable competitive data." says David Schoenfeld, VP of Sales and Marketing. "For the first time, users of PriceTrac can create user defined lists of products and, in turn, merchandisers and buyers can be immediately alerted when their pricing does not meet strategy on the products that matter most."