Get Diagnostic with Google Merchant Center

Pete Prestipino
by Pete Prestipino 21 Nov, 2014
Get Diagnostic with Google Merchant Center

A new diagnostics tab has been added to the Google Merchant Center, providing online retailers with consolidated issue reporting for accounts, feeds and items. Accurate product data will likely prove to be a key differentiator for merchants this holiday season, so the new feature comes at just the right time.

Google's new Diagnostics tab essentially provides online retailers with insight into the "health" of their product data, making it easier to prioritize issues (displaying errors, warnings and general notifications) and get products online more quickly.

The new tab also provides a historic overview of item eligibility status to spot and investigate changes that might have caused item disapprovals, a downloadable report (which contains affected items and the reasons why), as well as traffic and impact metrics to help online retailers identify items that are being impacted and by what specific issue.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.