With many ecommerce sites seeing a staggering amount of money digitally float through them, it's vital that brands select a comprehensive ecommerce platform that delivers a variety of actionable features to them.
Bigcommerce, an ecommerce software and shopping cart platform provider, has announced the general availability of Bigcommerce Enterprise, a hosted ecommerce platform for high-volume retailers seeing millions of dollars in sales.
The new platform delivers a variety of features to its users including advanced security, real-time analytics and insights as well as enterprise-grade integrations that are designed to enable online merchants to manage and scale their property with reliance on fewer IT sources. One such feature, titled Bigcommerce Insights Optimization Engine, enables users to identify underperforming products through automated conversion rate and traffic analysis as well as win back consumers and drive loyalty programs by identifying high-value and at-risk consumers.
"The technical barriers to selling online have been significantly reduced, and brands are questioning the notion that growth means complexity," said Eddie Machaalani, co-founder and CEO, Bigcommerce. "Our enterprise platform delivers the functionality and scalability merchants need to compete in the big leagues, while avoiding the waste associated with managing an overly-complex, on-premise or proprietary solution."