Ecommerce Just Got 'Cloudier'

Amberly Dressler
by Amberly Dressler 17 Jul, 2014
Ecommerce Just Got 'Cloudier'

Transforming how companies run their businesses is a goal for most technology brands today.

 

Sometimes reaching that goal requires a combination of customer insight and years of experience and the technology itself - industry clout certainly helps too. 

 

This is one reason for NetSuite's recent acquisition of Venda. The acquisition will help NetSuite accelerate momentum around its Suitecommerce cloud-based commerce platform and expand its footprint in Europe. Venda brings to the digital table deep customer insight and years of experience delivering a real-time, scalable commerce platform, according to NetSuite CEO Zach Nelson. Similarly, NetSuite brings cloud leadership and the need to support customers around the globe who are beginning to adopt its Suitecommerce omnichannel platform. NetSuite's Q4 2013 ending cash balance of $452,000,000 also gave the cloud-based software suite some elbow room for an acquisition like Venda. 

 

For the unfamiliar, Venda's platform serves brands like Tesco F&F Clothing, boohoo.com, Laura Ashley, Little Tikes, TK Maxx and Arsenal Football Club. Its Convergent Commerce Platform (see image) enables these brands and others to deliver a unified experience for their customers across online, mobile, social and in-store - all necessary components for retailers chasing the true omnichannel experience (where customers don't think in channels, and a retailer doesn't either). 

 

 
Amberly Dressler
Amberly Dressler
Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.