Ecommerce for the youth market with Virtual Piggy at Xsolla

Pete Prestipino
by Pete Prestipino 02 Nov, 2011
Ecommerce for the youth market with Virtual Piggy at Xsolla

Virtual Piggy, a technology platform designed for the management of the under-18 age group, announced that its solution will be integrated with Xsolla, an in-game monetization framework.

"We are excited to add the Virtual Piggy ecommerce technology into our online platform," said Albert Donahue, Vice President and Co-Founder of Xsolla. "Virtual Piggy will allow our customers who create and deliver online games for the under 18 age group to provide a safe, parent approved transaction mechanism and to operate in a COPPA compliant manner."

The arrangement will provide the ability for the online game network to transact with the youth market in a secure, COPPA compliant manner.

"Xsolla has a global merchant base of over 85 premier online entertainment sites and many of these merchants provide high quality online games for the U18 audience. Integrating Virtual Piggy into their platform will help Xsolla provide a parent-controlled, secure ecommerce solution for their youth market," said Dr. Jo Webber, Chairman of Virtual Piggy.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.