Ecommerce & The Quality of Life

Peter Devereaux
by Peter Devereaux 13 Feb, 2012
Ecommerce & The Quality of Life

As a consumer, has ecommerce improved the quality of your life? According to a new study conducted by Deutsche Post DHL, ecommerce both simplifies the lives of shoppers and significantly improves the quality - at least for those in Germany.

Amongst online shoppers in Germany, 44 percent reported improvements in their quality of life, reasoning that it is more fun (41 percent), less stressful (63 percent) and allows them to better manage their time (81 percent). Of the respondents a whopping 75 percent were certain that online shopping had a positive impact on quality of life for those with only limited access to brick-and-mortar retail establishments.

Perhaps most interesting was that Web shopping was perceived as being an "emotional experience". Two-thirds of those surveyed look forward to their package being delivered. Over 50 percent of respondents said the experience was akin to "receiving a gift," and that they experience an emotional high when their online purchase is delivered.

"The core finding of the study is that ecommerce has become part of mainstream society. Increasing numbers of people of all ages are using this convenient alternative to the stressful obstacle course of physical shopping. Ecommerce is simplifying our professional and our personal lives," says Jürgen Gerdes, member of the management board and responsible for the MAIL Division at Deutsche Post DHL.

"Ecommerce has to be convenient for everyone involved - both for sellers and for buyers. For us, the result is a clear mandate from our customers: We need to guide our customers in the digital world as well and enable them to have convenient and safe access to the internet."

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.