The dashboard includes an interactive interface that displays important business metrics. The metrics give e-tailers insight into customer lifetime value as well as online marketing campaign results and site performance trends, including data on online store sales, close rates, shopper recency and frequency, revenue per visitor and more.
"Gaining access to the right e-business metrics and acting on them can tremendously boost incremental revenue. The challenge is that while most online merchants have access to a good standard set of performance metrics they lack the full-picture view of their business at the customer level," says Joel Ronning, Digital River's CEO. "Merchants that can operate at this deeper level are at a competitive advantage when it comes to transforming and accelerating growth across an online business. We believe our 360, √Ö‚àû Dashboards offer businesses an unmatched level of actionable commerce data that starts with the buyer so they can better assess customer lifetime value and predict shopper engagement."
And to further optimize the 360° Dashboards, Digital River also launched an interactive mobile and tablet app that enables users to monitor online store performance metrics on the go.