Demandware Chosen to Power Decker Sites

Allison Howen
by Allison Howen 31 Jan, 2012
Demandware Chosen to Power Decker Sites

Global footwear manufacturer Deckers Outdoor Corporation has announced that Demandware Commerce will be powering the online storefronts of its global brands, including UGG Australia, Teva, Sanuk, Ahnu and Tsubo.

Demandware was Deckers' chosen solution because of its advanaced business tools, which include Active Merchandising, strategic content slot strategies and sorting rules. After the switch to Demandware, Deckers recognized an increase in customer engagement and conversions on its sites, including a 14 percent increase in conversion on UGGAustralia.com in the first week.

"Deckers understands that in today's age of the consumer, it is more important than ever to evolve to meet customer expectations," says Jamus Driscoll, senior VP of marketing for Demandware. "By leveraging Demandware's flexible and scalable on-demand platform, Deckers has the ability to increase agility and continuously innovate and expand its operations to stay ahead of the competition and meet consumer demands."

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver