Mobile commerce transactions are expected to grow by 31 percent in 2017. Are you prepared?
How are Internet retailers (marketers and advertisers specifically) getting ready for a more mobile-centric digital experience?
Skimlinks, which enables publishers to monetize their editorial content and brands to identify prospective customers (based on their viewing and behavior habits), recently announced a partnership with cross-screen marketing technology solution Tapad.
The integration will make available Tapad's customer data segments across devices (e.g. from mobile to desktop) to the Audiences by Skimlinks solution which can then be aligned with shopping intent data - providing a deeper understanding of consumers across all screens in the process.
Tapad, in turn, will also now be able to offer segments from Audiences by Skimlinks to their clients (brands/advertisers) - all 24,000. Skimlinks is currently used on some 1.5 million websites globally by companies including Buzzfeed, Refinery29, Condé Nast, and AOL/HuffPost.
"Mobile is quickly emerging as the top retail channel in the world, and there is a huge opportunity for advertisers and brands alike to capture the attention of their consumers and engage with them on any and all devices they are using," said Ed Thomas, Head of Audiences at Skimlinks.
"By making our segments cross-device enabled through Tapad, we're able to expand the reach of our cookie-based Audiences by Skimlinks reach into mobile app by over 50%, empowering advertisers to reach all the people who matter most to the performance of their campaigns."