Customer Ratings & Reviews in Freshbooks

Pete Prestipino
by Pete Prestipino 19 May, 2014
Customer Ratings & Reviews in Freshbooks

Cloud-based accounting service Freshbooks is rolling out a new tool that enables its users to collect feedback from their customers.

The new review and ratings feature is an interesting addition to the accounting software as it offers Freshbook users an opportunity to collect feedback on their business and their interaction with customers directly after they pay a bill through the platform.

"Small business owners are starved for feedback. But it takes time to ask your clients for this information, and many owners find the process terrifying and awkward. With FreshBooks our customers now have an automated feature that helps them to gather client feedback, increase referral rates, and generate positive reviews for marketing materials with the click of a mouse."

Freshbooks is using a Net Promoter Score model for its new feature, a three-tiered scale (explained more thoroughly here) to classify customers as "Promoters" (scoring 9 or 10), "Passives" (those who rate your business a 7 or 8) and finally, "Detractors" (anything six or less).

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.