Consumer Confidence, Trust and Privacy

Peter Devereaux
by Peter Devereaux 13 Feb, 2012
Consumer Confidence, Trust and Privacy

Privacy management solution provider TRUSTe issued the first Consumer Confidence Edition of its ongoing Privacy Index Series which measures privacy concerns and sentiments of U.S. adults online and the impact on businesses.

The study revealed that 90 percent of online adults worry about their privacy online in general and 41 percent don't trust most businesses with their personal information online. Most shocking was that 88 percent of online adults avoid doing business with the companies who they believe don't protect their privacy. And to make matters worse, 95 percent of adults believe companies have a responsibility to protect their privacy online.

TRUSTe's findings reveal an alarming lack of consumer confidence online which can have serious negative consequences for businesses," said Chris Babel, CEO of TRUSTe. "That said, the research also revealed that nearly 60 percent of online adults trust most businesses with their personal information online -- proof that many companies take privacy seriously and are rewarded as a result. TRUSTe is committed to working with businesses to help build online trust with consumers by providing a comprehensive suite of solutions designed to address privacy concerns across all their online businesses on a worldwide basis."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.