BrandCaster Retail from Coupons.com

Pete Prestipino
by Pete Prestipino 23 Jul, 2012
BrandCaster Retail from Coupons.com

Coupons.com just announced the launch of Brandcaster Retail, a free, self-service platform for Internet retailers to offer a digital coupon gallery on their website.

Retailers will, without any programming knowledge required, have the ability to showcase a full Coupons.com coupon gallery, or publish coupons exclusively for only those products they have in stock.

Brandcaster Retail could help merchants reach an attractive demographic in digital coupon users. The audience demographic is proven to shop more (with 23 percent more trips) and buy more each trip, resulting in a 50 percent larger annual spend than the average shopper.

"More and more retailers are embracing digital coupons as a means to engage with their shoppers, and we've successfully created coupon galleries for grocery, drug and mass chains that span more than 52,000 store locations. But, we've only been able to do this for the largest retailers," said Steven Boal, CEO of Coupons.com Incorporated. "Brandcaster Retail automates the process, so now retailers of any size can launch coupon galleries on their websites and can do so without programming knowledge and without any cost whatsoever."

See the coupon gallery from Coupons.com below:

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.