There's a new vendor in the B2B commerce space and their founders have honed their digital abilities at their previous company Magento.
Yoav Kutner and Roy Rubin, who co-founded Magento, are back with the initial launch of the 1.0 version of OroCommerce, an open-source platform designed specifically for B2B sellers.
B2B commerce has very specific needs obviously, including managing corporate accounts and buyer-seller relationships with multiple organizations, customizing catalogs, managing price lists for different customer groups, and automating business workflows for multiple customers and channels to name but a few. It is an immense market by any measure, with some estimates at nearly 800 billion annually (twice as high as B2C commerce sales in 2015).
The OroCommerce platform integrates easily with existing business applications such as other ERP, CRM and product information tools, while offering an intuitive, user-friendly front end for buyers.
"After more than a decade of experience with open source business applications, Roy and I saw an acute demand from B2B businesses for an ecommerce solution that was truly agile and easily customizable," said Yoav Kutner, Oro's co-founder and CEO. "We developed OroCommerce to offer the most complete set of out-of-the-box ecommerce features, all of which can be tailored to fit a given business's unique needs."