Amazon Sues Buyers of Fake Reviews

Peter Devereaux
by Peter Devereaux 02 Jun, 2016
Amazon Sues Buyers of Fake Reviews

Amazon is reportedly suing three of its sellers for using fake accounts to post fake reviews of their own products.  

The fake reviews were apparently, according to Amazon, from 30 to 45 percent of the sellers' total reviews. The defendants are Michael Abbara of California, Kurt Bauer of Pennsylvania, and a Chinese company called CCBetter Direct. Amazon is asking for the defendants to be banned from selling products on any of its sites or accessing its services. The suits also ask for the profits the sellers made on Amazon, attorneys' fees, and damages exceeding $25,000.

Amazon has sued over 1,000 people who posted fake reviews for cash over the past several years. Now, the company is going after the retailers themselves. Amazon said that it intends to eliminate incentives for sellers to buy fake reviews for their products.

Amazon employs numerous methods to combat fake reviews, including (but not limited to) suspending sellers and shutting down their accounts.

The online retailer is also reportedly working to develop algorithms to detect fake reviews and prevent them from appearing at all. 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.