Amazon Helps Drum Up Consumer Excitement

Keeping customers enthused and excited about a brand is a challenge that every company faces.

To keep enthusiasm high, companies leverage a wide variety of tactics including creative ads, sales, coupons and exclusive deals. Another popular tactic that has taken hold is giveaways.

To capitalize on the popularity of giveaways Amazon has released their latest new feature dubbed Amazon Giveaway.

The new feature allows for sellers that leverage the marketplace to run their own giveaway campaign akin to those on other popular channels such as Twitter, Facebook and Pinterest. Campaign orchestrators are able to choose from a wide variety of prizes to give away. Orchestrators are able to give away as many as 50 prizes during a single giveaway with a total of up to $5,000.

"The idea of running giveaway promotions is easy. They are a really effective way to attract attention and build engagement, but giveaways often come with hidden costs and complexities which makes the reality of running one hard," said Steve Shure, Vice President Consumer Marketing. "Amazon Giveaway is the first self-service tool that takes care of all the hard work of a giveaway, from setting up all of the rules to shipping prizes directly to winners."