Airport Ads & Commerce That Are Ahead of Schedule

Peter Devereaux
by Peter Devereaux 24 Mar, 2016
Airport Ads & Commerce That Are Ahead of Schedule

It's tough not to get excited about advertisements that target with facial recognition, and the sophisticated management systems that deliver personalized messages on those screens based on the gender, age and interest of passers-by.

The future is definitely here and Copenhagen Airport provides us proof. Using the Episerver platform, Copenhagen Airport has impressive future and emerging digital plans including virtual reality, beacons, personalized offers and the aforementioned intelligent advertising via facial recognition technology. Outside the actual physical realm, Copenhagen Airport also enlisted Episerver Digital Experience Cloud (and Valtech) for its digital initiatives including cph.dk and shop.cph.dk, which feature responsive design, multi-language support and extensive functionality for connected travelers, including duty-free pre-order, the ability to access flight and passenger information, research and book parking and ground transportation and other features modern website visitors would expect. 

The digital investment makes since for Copenhagen Airport as retail purchases account for 50 percent of its revenue.

"The Copenhagen Airport is a trailblazer in defining next-gen digital experience for today's travelers, truly revolutionizing how we interact and engage with airport services," said Jakob Bartholdy, senior digital business manager, Episerver. "In the digital age, 'know your customer' translates into knowing precisely who needs what at which moment in time. With Episerver as the technology foundation, Copenhagen Airport has managed to create a smooth and personalized omnichannel customer journey that we see as an innovation benchmark for airports."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.