Acquisition Makes Retail Lead-Gen Company Second to Google

For some Internet retailers, they may not think there is life beyond Google - at least for lead generation.

Marketing services company Connexity Inc., however, wants to prove that sentiment is untrue, particularly as it relates to its recent acquisition of PriceGrabber, a retail lead-generation platform and network. 

This acquisition, according to the company's press release, will make Connexity "by far the second largest product listing lead generation channel for retailers after Google and more than twice as large as similar channels or networks in other companies such as Amazon and eBay." 

"For consumers, this combination will maximize the breadth and depth of product content within both our comparison shopping sites and our syndication network," said Bill Glass, CEO of Connexity. "For publishers, it will create a simplified solution to get their product content and monetization from a single API or feed, creating efficiency in the channel, and simplifying tracking and reporting.

For the unfamiliar, PriceGrabber's shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from leading online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com. Both PriceGrabber and Connexity have been in business for roughly 15 years.