A Replatforming Campfire Tale

Peter Devereaux
by Peter Devereaux 10 Oct, 2014
A Replatforming Campfire Tale

In a few short months, many retailers will consider switching the ecommerce platform they currently run their Web business on. The early months of the year prove the perfect time to do this because the holiday rush is in the rearview mirror. 

 

For those who are considering replatforming, perhaps Saddelback Leather's experience, an online retailer of rugged and distinctive leather bags, luggage, wallets and accessories, can serve them well. 

 

Saddleback Leather is now leveraging NetSuite's Suitecommerce platform to manage its entire business, including ecommerce, financials, inventory management, order management, marketing, manufacturing, customer service and support. In addition to a richer and more engaging end-user experience, Saddleback Leather also now offers a mobile optimized experience for both mobile and tablet users. 

 

"We wanted to be sure the new site supported and accentuated our unique brand, while also providing an engaging experience and best path to purchase for our customers," said Blake LeBrun, Saddleback Leather Operations Manager. "Suitecommerce has succeeded in allowing us to deliver a fantastic brand experience across any device that keeps our customers engaged."  

 

It should be noted that Saddleback Leather's digital experience was completely overhauled in just over three months.

 

Since re-launching on Suitecommerce in July, Saddleback Leather has seen an increase in overall sales while realizing significant improvements in a number of key ecommerce metrics, including:

 

- Improved site load times

 

- Increase in average time on site

 

- Increase in page views per session

 

- Decrease in cart abandonment

 

- Reduction in the single-page "bounce rate" among mobile users

 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.