Mobile devices are driving holiday sales this year, with IBM data revealing that online traffic from mobile outpaced PCs on Thanksgiving Day for the very first time.
To cash in on some of this traffic, it is important for retailers to have a mobile optimized website. In 2014, one of the most popular ways to offer a mobile-optimized site was by implementing a responsive interface. Not only is responsive design Google's recommended configuration, but it also provides consumers with a familiar experience regardless of the device being leveraged to access the site (desktop, tablet, smartphone).