The Fall of Dot Com (Verisign)

Pete Prestipino
by Pete Prestipino 15 Feb, 2016
The Fall of Dot Com (Verisign)

Verisign, the registry operator for the .com top-level domain extension, reported strong earnings last week and in many ways they have China to thank; but the outlook isn't totally positive.

Domain names in the zone for .com and .net together grew 6.3 percent year over year (YoY) in the reported quarter to 139.8 million. Verisign processed 12.2 million new domain name registrations for .com and .net in Q4, an increase from 8.2 million in the year-ago quarter.

Verisign added just 4.6 million net new names in Q4 after deletions and its renewal rate for the fourth quarter was 71.9 percent, down 10 basis points (bps) YoY.

The registry warned that it might have a decrease in the net base in Q4 2016 as the Chinese registrations from last quarter come up for renewal.

 

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Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.