i.CO being auctioned at Moniker

Pete Prestipino
by Pete Prestipino 16 Nov, 2010
i.CO being auctioned at Moniker

.CO Internet S.A.S, the registry operator for the .CO top-level domain, announced that i.CO will soon be put on the auction block. Bidder qualification commences today and ends January 21st, 2011.

The i.CO auction is one of the first in a series of single-letter private domain name auctions to be sponsored by the .CO Registry. Only a handful of single-letter .CO domain names have been allocated by the .CO Registry including Twitter's URL shortener t.CO, Go Daddy's x.CO, and Overstock.com's o.CO. Expect i.CO to be one of the biggest domain name sales of the year - my personal estimate is that i.CO is worth (and will sell for) upwards of $3 to $5 million U.S. dollars.

"As one of the shortest possible URLs in the world, and featuring the most popular single letter in the alphabet, the 'i.CO' domain is likely to be one of the most valuable pieces of online real estate ever available," said Juan Diego Calle, CEO and co-founder of .CO Internet S.A.S. "We could think of no better place to announce the availability of i.CO than at the Web 2.0 Summit, where the latest web and mobile innovations are revealed."

The i.CO auction will be managed by OverSee companies Moniker and SnapNames.

What do you think i.CO is worth? Cast your vote and comment below.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.