General Availability for Dot Black

Pete Prestipino
by Pete Prestipino 27 Aug, 2014
General Availability for Dot Black

Registry service Afilias has announced general availability for the .BLACK generic top level domain.

Afilias (the second largest domain registry with more than 20 million names under management) is touting the .BLACK extension as elegant and chic, while at the same time being "serious and authoritative", going as far as to compare the extension to the black robes of a judge which "lends gravitas and illustrates that you are an authoritative source on a topic or issue and that your website or email content is thoughtful and serious." 


"Addresses in the .BLACK domain will enable luxury businesses and sophisticated individuals to show that they are arbiters of style," said Roland LaPlante, Senior Vice President and CMO, Afilias. "Their sophistication is a given. For the Internet, .BLACK is the new black."

In its first day of general availability, nTLDstats is reporting that the .BLACK extension received just 153 registrations. 

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.