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Domainers Joining the dot CLUB Today

Written by Pete Prestipino | May 7, 2014 5:00:00 AM

Website Magazine's February 2014 issue forecasted which of the many new top-level domain names would do well with digital enterprises and Web marketers. One of those was the .CLUB extension - and boy were we right!

The domain name extension is apparently one of the top 10 most registered new TLDs - and it only launched today. While the exact number of registrations won't be available and confirmed until tomorrow (estimates are around 10,000 registrations so far), the hype around the extension has been quite impressive already - and for good reason: there are millions of "clubs" around the world. That built-in audience is sure to make the extension one of the bright spots in the domain name industry for years to come.

Premium names such as MakeUp.CLUB and Beauty.CLUB have already been purchased by MaryKay Cosmetics, a trusted global name in skin care. Many registrars are currently offering up the .CLUB extension including GoDaddy, Enom and UnitedDomains (1and1).

"The new domain extensions were created to give individuals, businesses and organizations a way to create personalized experiences through easy-to-remember, relevant domain names," said GoDaddy Senior Vice President and General Manager Domains Mike McLaughlin. "If you think about how many different clubs are out there - car clubs, 'club' sports, 'of-the-month' clubs - the list goes on and on. And with dot-CLUB launching today, there are plenty of opportunities for premium names."

Most registrars are currently selling the .CLUB extension for around $20 U.S.