A Brand Name by (dot) Design

Pete Prestipino
by Pete Prestipino 15 May, 2015
A Brand Name by (dot) Design

The new generic top-level domains you hear so much about don't mean a thing to most 'Net professionals; but there is opportunity in a few of the new extensions and (dot)DESIGN may be one of them. Here's why.

(dot)DESIGN, which just enterered into general availability (GA) this week, could prove to be a very useful extension for a variety of purposes. The domain name extension can be used by those involved with digital (and Web) design, industrial design, packaging design, user experience design and even fashion design. Essentially, there are quite a few potential use cases and that alone could secure the extension's success in the future. 

The (dot)DESIGN extension, as of the time of writing, has 6,672 registrations. Not bad for a for just a week but it has a long, long way to go to catch up to some of the other new general top-level domains. One of the reasons may be the higher price tag (ranging from $29 at GoDaddy today to $39 at United Domains).

Can (dot)DESIGN compete against the likes of (dot)SCIENCE or (dot)CLUB? Share a comment below now.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.