Subject Line Testing Tool Gets Right to the Point

Allison Howen
by Allison Howen 10 May, 2012
Subject Line Testing Tool Gets Right to the Point

A new tool aims to help email marketers create stronger subject lines.

Marketing service provider Worldata launched SubjectLine.com to help email marketers get the best results from their campaigns. The Subject Line Scoring Tool enables Web pros to test subject lines for deliverability issues and receive marketing-related suggestions for improving open rates.

The tool is free, but users must fill out a registration form to continue using it after the initial trial. The subject line ratings are based on more than a billion email messages that have been sent and tracked via partners and clients of SubjectLine.com. 

More than 400 rules are tested, from evaluating filtering and deliverability issues to marketing and performance-related concerns. During a brief trial of my own, I entered what I considered to be one good subject line and one bad one.

In my opinion, both were rated pretty accurately. Both tests came back with a list of reasons for the scores they received, including deliverability and marketing issues (see below).

                                                    

                                             

                                                   

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver