Content is king because it is the reason why visitors come to a site. And without good, valuable or interesting content, website owners can almost certainly expect to receive low traffic and conversion metrics on their site.
Fortunately, there are some new tools that make it easier for content producers to maintain a steady stream of valuable content on their Web properties.
Check out these new solutions from InboundWriter and Scribit below:
This new Twitter analysis tool from cloud-based content optimization application InboundWriter makes it easier for content producers to discover social media activity related to topics that they typically write about.
The Topic Buzz module is powered by InboundWriter's information mining and data processing engine; it searches Twitter for the most relevant articles for users based on an automatic analysis of the drafts that are maintained in the user's InboundWriter account. Then the findings are presented to the user in the new Buzz section of InboundWriter. The Buzz section also displays the suggested articles' sharing popularity, associated hashtags and the Twitter handle of content influencers.
"We've integrated Twitter as a social media barometer to help content producers research and monitor their writing topics," says Jay McCarthy, VP of marketing at InboundWriter. "Twitter and other social feeds largely focus on what your connections are sharing with you. By showing other content related to what you write about - not necessarily found in your Twitter circle - InboundWriter creates a very unique view of social sharing activity around content."
InboundWriter is designed for content marketers, online media publishers, interactive agencies and PR professionals. It combines traditional writing process stages like research, writing and online optimization into a single, cloud-based solution that delivers insights from a variety of Web sources. Topic Buzz builds on these features and is currently free and available for all InboundWriter users. Inbound Writer's pricing models range from free to $19.95 per month.
Web-based content marketing platform Scribit makes it easier for content producers to maintain a steady stream of interesting content on their site, even when they are running short on time.
This platform enables businesses to find, publish and share content from top brands in order to increase engagement, drive traffic and increase conversions on their sites. This is especially valuable because although great content is what keeps an audience engaged, creating great content can be difficult and time-consuming.
Scribit offers its users access to millions of articles and videos from big publishers including Discovery and TvGuide.com. The content that Scribit offers comes from a variety of industries including entertainment, technology, business and finance.
Scribit users can then publish the content directly onto their websites, so the content can be shared socially without linking to other websites, and therefore without sending traffic away. This makes it easy for marketers to create deeper audience engagement, increasing leads and sales.
Scribit plans start at $50 a month, but currently users can sign up for a 30-day free trial.