Engage With a Trunk Full of Stock Videos

Peter Devereaux
by Peter Devereaux 25 Jul, 2013
Engage With a Trunk Full of Stock Videos

Generate more ad revenue, enhance your Web content and better engage your readers - all with video?

 

Most online advertising is calculated on a CPM (Cost per Mille) basis. This means that the more people who view a page, and the longer they spend on that page, the more advertising revenue is generated from it.

 

This is where videos come in. Video increases engagement on a website, meaning that the time spent on a publisher's site increases by more than two minutes when video is part of the core offering. So, what are your options? The most obvious is to produce videos in-house. 

 

In April of this year, Website Magazine published 10 Tips for Overnight Web Video Superstardom, which serves as a terrific starting point for creating, hosting and promoting Web videos. 

 

If your enterprise wants to take a different path, however, there are services like startup VideoElephant, which provided the graphic in this article, that can help. VideoElephant is basically the iStockphoto or Shutterstock for video. 

 

VideoElephant offers more than 50,000 premium short-form videos for instant purchase and download to help companies generate more ad revenue, enhance their Web content and better engage their readers. VideoElephant operates with a subscription-based business model. 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.