Content marketing is top-of-mind with digital media strategists. As a rather nascent tactic, however, one which lacks standards much less a formal approach, it can be difficult to know actually how to create, distribute and analyze content marketing efforts for the benefit of a digital enterprise. Website Magazine has compiled a collection of Web services, software tools and more to support marketers' content initiatives in 2013 and beyond.
These resources really run the digital gamut, from content analytics solutions, to content research platforms, to production and distribution tools - there's nothing, no software at all, that doesn't in some way seem to have the ability to support content marketing efforts.
Keep in mind that this list is likely far from comprehensive. As content marketing is an evolving tactic, you may disagree with some of our selections (or the very brief explanations of each). Either way, Website Magazine encourages you to share the software tools and digital platform you currently use to achieve success with content marketing - just comment below and share!
InboundWriter.com: Content optimization app
Contently.com: Editorial project management
Evernote.com: Note taking and clipping
Smashwords.com: Ebook publishing
Lulu.com: Ebook publishing
List.ly: List curation
Prezi.com: Presentation tool
Issuu.com: Digital publishing tool
Piktochart.com: Infographic creation
GetLittleBird.com: Identify new media influencers
PublishFlow.com: Content analytics for publishers
Kontexto.com: Analyze and visualize real-time streaming data
Quora.com: Q&A site for content distribution
Brafton.com: Professional Content development
PostRelease.com: Content distribution
OneSpot.com: Content distribution
Outbrain.com: Content distribution
Virul.com: Content distribution
Zemanta.com: Content recommendation and distribution
DivvyHQ.com: Content planning application
KaPost.com: Content marketing platform
Skyword.com: Content production platform
Zerys.com: Editorial project management and freelance marketplace
GatherContent.com: Website content planning
Parse.ly: Real-time content analytics
GoodBlogs.com: Community blogging software
HelpAReporter.com: Media relations
PitchEngine.com: Media relations
Slideshare.net: Content distribution
Cithread.com: Social content marketing
Ceros.com: Content presentation solution
CurationSoft.com: Content development platform
: Content distribution
Qrait.com: Real time curation platform
Flockler.com: Content publishing (magazines)
BagTheWeb.com: Content curation
Scribd.com: Content distribution
Yudu.com: Content publishing platform
Calameo.com: Document publishing platform
Slideboom.com: Digital presentation software
Vimeo.com: Video content distribution
YouTube.com: Video content distribution
Zotero.org: Note-talking application
Ubernote.com: Note-taking application
StumbleUpon.com: Social discovery engine
HootSuite.com: Social media management application
TweetDeck.com: Twitter management application
MyBlogGuest.com: Guest blogging solution