Visually is helping content marketers create better performing campaigns, thanks to a new feature called Visually Campaigns.
Through the feature, Visually automates the process of creating a content strategy. Users simply need to fill out a creative brief in order to have a certified creative director from the Visually Marketplace prepare a custom content package that can include a mix of infographics, videos, presentations, reports and interactive Web experiences. Moreover, the creative director also develops a content calendar that aims to maximize each piece of content's engagement and impact.
It is also important to note that each campaign comes with "micro-content," which is essentially short-form content that is optimized for social media distribution. Plus, Visually's Native Analytics platform enables users to track and share the success of campaigns, which can help marketers measure the ROI of their content initiatives.
"Visually is extremely proud and excited to launch Visual.ly Campaigns," says Stewart Langille, co-founder and CEO of Visually. "After three years of development, we're ready and committed to providing the most scalable and high quality solution to producing and tracking content to the most innovative brands."