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Michael Phillips
Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series.
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Online Video Producers, Advertisers at Odds
by Michael Phillips
While there is no doubt that online video is a booming industry, just how that video is used as a marketing ...
Developing Web Video for Profit
by Michael Phillips
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on ...
MSN and Yahoo's Perfect Content Storm
by Michael Phillips
Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of ...
Online Video Advertising Entering a Golden Age
by Michael Phillips
It appears that online video advertising is no longer in the realm of "experimental media buys" but has fully ...
Flipboard Shows Us the Future of Content
by Michael Phillips
A new iPad app was released this week that might indicate a seismic, revolutionary shift in how users ...
Want More Leads? Write More Blog Posts
by Michael Phillips
According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. ...
Ustream - The Next YouTube?
by Michael Phillips
Ustream (ustream.tv) is making a push to become the Web's live broadcast leader, and perhaps the next online ...
How to Recruit a Guest Blogger
by Michael Phillips
If there's one thing bloggers hate, it's blogging. But blogging is an important part of just about any ...
Vertster White Label Multivariate Testing for Agencies
by Michael Phillips
Vertster has released a suite of their multivariate testing and optimization tools as white-label ready for ...
Blogging for Profit
by Michael Phillips
Web professionals should be using blogs for one purpose - to make money. Blogs pave the road to profit by ...
The State of Content Submission Sites
by Michael Phillips
Content submission sites can garner a fair amount of traffic for a website. So it's good to know where your ...
Effective YouTube Marketing with Titles, Descriptions and Thumbnails
by Michael Phillips
While YouTube has emerged as a new channel to market products or services, there is a key marketing element ...
Create, Embed Video Playlists from Multiple Sites
by Michael Phillips
YouTube is far and away the leader in the online video game, but they are hardly the only players. Some other ...
Marketing on Consumer How-to Video Sites
by Michael Phillips
One of the most popular categories of online video is how-to. TubeMogul released research in July 2008 that ...
Monitor YouTube with Keyword Alerts
by Michael Phillips
Thousands of videos are uploaded to YouTube every day. Attempting to stay on top of all that new material ...
Forrester: Consumers Don't Trust Corporate Blogs
by Michael Phillips
Forrester Research released the results of a study that indicates corporate blogs are one of the ...
View, Publish How-to Videos at MonkeySee.com
by Michael Phillips
Want to learn how to make a scarecrow? How about step-by-step guides to making and bottling your own wine? ...
SpotMixer: DIY Video Ad Service Adds More Templates
by Michael Phillips
According to In-Stat, the overall online video market will reach $4.5 billion in 2012, up from $1.2 billion ...
Pitching the Right Blogs the Right Way
by Michael Phillips
by Mike Phillips, Senior Editor, Website Magazine A ccording to Technorati's State of the Blogosphere report ...
Quamut Adds Video Tutorials
by Michael Phillips
A few weeks ago, we wrote about Quamut, "the go to how to" published by Barnes & Noble that provides ...
Yahoo! Video Gets a Makeover
by Michael Phillips
Yahoo! has relaunched their video service and first impressions are well, impressive. One of the thing's I've ...
Blogger Adds Video Uploading
by Michael Phillips
Popular blogging platform Blogger has announced the official release of video uploading. Now users can very ...
MSN Video Takes a Step Forward
by Michael Phillips
MSN Video has partnered with CipBlast, a video search platform that will automatically index MSN Video ...
Important Legal Considerations for Bloggers
by Michael Phillips
While blogging certainly falls under the "freedom of speech" umbrella, there are still legal issues that ...
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