Expert Email Marketing Tips & News to Boost Your Campaigns

 

Welcome to Website Magazine's Email Marketing Blog, the ultimate destination for all your email marketing needs. Our blog is dedicated to providing you with the latest news, trends, and expert advice on all things email marketing.

 

Our team of email marketing specialists is committed to sharing their insights and experiences to help you create engaging email campaigns that drive results. From tips and tricks to best practices, we cover all aspects of email marketing, including list building, segmentation, automation, personalization, design, and more.

 

At Website Magazine's Email Marketing Blog, we understand that every business has unique needs and challenges. That's why we offer practical advice and tailored solutions for small businesses as well as tips for larger organizations looking to optimize their email marketing efforts.

 

We believe that email marketing is a powerful tool for growing your business, and we're here to help you make the most of it. So, whether you're looking for inspiration, guidance, or just some fresh ideas to take your email campaigns to the next level, you can count on Website Magazine's Email Marketing Blog as your go-to resource.

 

Stay tuned for our regular updates and expert insights, and join the thousands of email marketers who trust us to provide the best email marketing tips and tricks, news, and trends.

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2023 Email Marketing Statistics
by Doug Hughes
Email marketing remains one of the most effective ways businesses reach and engage with their customers. As we enter 2023, ...
2023 Email Marketing Statistics
Battle Cart Abandonment with Email Marketing
by Scott Cohen
Battle Cart Abandonment with Email Marketing
Companies have reportedly lost over $18 billion in revenue, with products worth over $4 trillion being ...
Email Marketers' First Assignment: Brush Up on the Basics
by EJ McGowan
Email Marketers' First Assignment: Brush Up on the Basics
It is that time of year again! Students are stocking up on supplies and gearing up for back to school season ...
How to Use Creative Typography to Craft Appealing Emails
by Kevin George
How to Use Creative Typography to Craft Appealing Emails
Email marketers are seen leaving no stone unturned in order to get their emails delivered and read by ...
Automate Order Notifications with MailChimp
by Jenn Borchert
Automate Order Notifications with MailChimp
Mailchimp has introduced a new automation solution for ecommerce businesses to design and send personalized ...
Sync Email Data to Digital Service Providers with Ease
by Pete Prestipino
Sync Email Data to Digital Service Providers with Ease
There is an increasingly clear and present need for companies and marketers alike to have their most current ...
The Beginner's Guide to Email Marketing
by Karl Kangur
The Beginner's Guide to Email Marketing
If you have an e-mail address-and 89 percent of Americans check their email once a day-odds are you have been ...
Are Messaging Apps the New Email?
by Steve True
Are Messaging Apps the New Email?
Messaging apps and other innovative technologies like AR and VR are the Wild West for marketers, a tempting ...
Christmas Email Prep in July: Steps Retailers Should Take Now
by EJ McGowan
Christmas Email Prep in July: Steps Retailers Should Take Now
Christmas may be months away, but in the world of retail, that means it is right around the corner. The ...
Boost Email Engagement with the 5 Ts
by Jen Tabbal
Boost Email Engagement with the 5 Ts
Industry experts know that content marketing has many benefits for brands. Not only can a good content ...
Artificial Intelligence in Email Today, Big Impact Tomorrow
by EJ McGowan
Artificial Intelligence in Email Today, Big Impact Tomorrow
Artificial intelligence (AI) has been glorified for many years in science fiction movies with depictions of ...
Email Gets Personal with Custom Images
by Pete Prestipino
Email Gets Personal with Custom Images
Personalization technologies and techniques have long enabled brands (email senders) to develop deeper, more ...
Why Email Outperforms Other Digital Channels
by Pete Prestipino
Why Email Outperforms Other Digital Channels
When you look at the past 20 years of Web business, one thing becomes very, very clear - email is a core part ...
Integrate Social Media into Email Campaigns
by EJ McGowan
Integrate Social Media into Email Campaigns
By integrating social media with email marketing strategies, marketers have endless ways to get creative with ...
Tips to Modernize Email Design
by EJ McGowan
Tips to Modernize Email Design
Trends in design continue to evolve over time for homes, cars and fashion, and email marketing campaigns are ...
Interacting With New Shoppers After First Purchase
by Pete Prestipino
Interacting With New Shoppers After First Purchase
Email plays a central role in the digital experience - not just before the conversion but what happens after ...
Deliverability Guidance for Email Service Providers
by Pete Prestipino
Deliverability Guidance for Email Service Providers
As a marketing channel, email has never played a more central role in the digital experience, but for ...
Fall 2017 Email Showcase
by Amberly Dressler
Fall 2017 Email Showcase
Check out these emails that caught our attention for their call-to-action or copy or design or delivery. ...
Triggered! Three Email Campaigns to Increase Engagement and Boost ROI
by Jen Ribble
Triggered! Three Email Campaigns to Increase Engagement and Boost ROI
Building deep, meaningful customer relationships is the overarching goal of almost any email marketing ...
Rethinking Marriott's Brand Identity -- One Email Design Element at a Time
by Afton McCann
Rethinking Marriott's Brand Identity -- One Email Design Element at a Time
As brands grow, merge and undergo inevitable business transitions, their image must evolve to reflect their ...
Behind Retail Marketers' Best Secret: Abandoned Cart Emails
by Colby Cavanaugh
Behind Retail Marketers' Best Secret: Abandoned Cart Emails
The increase of distracted shoppers and the rise of mobile shopping are a deadly combination for today's ...
Switching Email Providers; Tips for Digital Marketers
by EJ McGowan
Switching Email Providers; Tips for Digital Marketers
Email marketing remains a powerful tool for businesses' marketing programs. However, it's common for ...
Creating Dynamite Email Campaigns with Dynamic Content
by EJ McGowan
Creating Dynamite Email Campaigns with Dynamic Content
Email marketing consistently ranks as one of the most effective marketing channels in terms of return on ...
The Art of Personalization via Email
by Asger Laursen
The Art of Personalization via Email
Some say the marketing world is moving away from using emails in favor of messaging apps, rich text ...
How Do Savvy Retailers Send Email?
by Pete Prestipino
How Do Savvy Retailers Send Email?
3 Super Effective Email Messages for Retailers to Send Internet retailers don't discount the email channel - ...
Live-On-the-Open Ad Placement for Email
by Pete Prestipino
Live-On-the-Open Ad Placement for Email
Email is consistently ranked as one of the most effective channels for marketers but in many ways it ...
Why Investing in Content is Vital to Email Marketing's Continued Success
by Vivek Sharma
Why Investing in Content is Vital to Email Marketing's Continued Success
The term 'Content is King' is clichéd for sure, but with the continued growth and investment in ...
Designing for the Mobile Email Experience
by Pete Prestipino
Designing for the Mobile Email Experience
As more and more users continue to rely on mobile to consume information (over half of consumers now open on ...
New Year, New Strategies 2018: Email Marketing Predictions
by EJ McGowan
New Year, New Strategies 2018: Email Marketing Predictions
If there is one thing that marketers know to be a constant, it is change. The rapid proliferation of new ...
Top Customer Types to Remove From Your Email List
by EJ McGowan
Top Customer Types to Remove From Your Email List
Marketers are continually adding new email addresses to their mailing lists to grow and expand their ...
Top 3 Ways to Measure Email ROI
by Megan Totka
Top 3 Ways to Measure Email ROI
Have your email campaigns succeeded in the past? If not, it is probably because you do not know where to ...
10 Go-To Email Segmentation Options
by Amberly Dressler
10 Go-To Email Segmentation Options
Individual email recipients are unique - requiring a different message than the next in order to propel them ...
20 Percent of Emails Never Reach the Inbox
by Dominique Aitchison
20 Percent of Emails Never Reach the Inbox
Email can be one of the best performing channels available to digital marketers. That is, if you can get ...
How Prioritizing Accessibility in Email Marketing Can Strengthen Your Campaign
by Sam Bo
How Prioritizing Accessibility in Email Marketing Can Strengthen Your Campaign
Marketing strategies are incomplete without email marketing. Email marketing offers one of the best returns ...
5 Awesome Agency Email Marketing Strategies We Use To Grow Our Business
by Marina Turea
5 Awesome Agency Email Marketing Strategies We Use To Grow Our Business
One of the valuable assets an organization has is its email list. It's also one of the most underused assets. ...
Simple Strategies to Boost your Email Conversions
by Dan Radak
Simple Strategies to Boost your Email Conversions
The number of email users worldwide is rising at an astonishing pace and is predicted to jump to 2.9 billion ...
Ask Anything About: Email
by Amberly Dressler
Ask Anything About: Email
It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...
Black Friday vs. Cyber Monday: Which Won Email Marketing?
by Ivy Shtereva
Black Friday vs. Cyber Monday: Which Won Email Marketing?
According to the National Retail Federation (NRF), 174 million people shopped between Black Friday and Cyber ...
Primary Tab Placement in Gmail
by Amberly Dressler
Primary Tab Placement in Gmail
Primary, social, promotions, updates and forums...the five "tabs" Gmail separates a recipient's incoming ...
New Data on Marketing to Millennials
by Amberly Dressler
New Data on Marketing to Millennials
Email marketing and automation software Brevo recently surveyed 750 U.S. millennials to help marketers better ...
Gmail Wants to Speed Up Your Workflow
by Pete Prestipino
Gmail Wants to Speed Up Your Workflow
Email is central to a successful digital life, but can it get any better? Of course it can - particularly as ...
Delivering a More Lucrative Email Experience for Internet Retailers
by Pete Prestipino
Delivering a More Lucrative Email Experience for Internet Retailers
Email marketing platform Emma has officially set its sights on a potentially lucrative market in ecommerce. ...
Gettin' All Up In the Inbox
by Pete Prestipino
Gettin' All Up In the Inbox
Despite all the advancements in email technology and delivery practices by senders, 20 percent of commercial ...
One Reason Your Emails Are Ignored
by Amberly Dressler
One Reason Your Emails Are Ignored
It is no secret that people's inboxes are crowded and those same recipients are often juggling multiple email ...
The Best Email Marketing Automation Strategies to Engage Your Customers
by Megan Totka
The Best Email Marketing Automation Strategies to Engage Your Customers
Email can be an extremely powerful way of connecting with your market. Unfortunately, for many companies, ...
Insights from 5 Billion Emails [A Q&A with Return Path]
by Amberly Dressler
Insights from 5 Billion Emails [A Q&A with Return Path]
Measuring consumers' level of engagement with emails they receive is a critical part of email marketing - ...
3 Ways to Re-Engage Email Subscribers
by Ivy Shtereva
3 Ways to Re-Engage Email Subscribers
When Gmail introduced its promotions tab in 2013 to help consumers keep their inboxes organized, marketers ...
Relying on Email in an Industry Lull: Best Practices for Preparation & Execution
by EJ McGowan
Relying on Email in an Industry Lull: Best Practices for Preparation & Execution
Every brand faces lull periods, whether these are due to seasonal changes, economic periods or even just ...
The Effect of Emojis in Emails
by Amberly Dressler
The Effect of Emojis in Emails
Heart eyes, thumbs-up, palm to face - there are thousands of emojis people can choose from whether they're ...
Email Solutions for Improved Business Performance & Processes
by Pete Prestipino
Email Solutions for Improved Business Performance & Processes
The reason that many brands rely on email as a vital part of their broader marketing mix is because time and ...
Trigger Emails Generate 5x the Click Rate
by Amberly Dressler
Trigger Emails Generate 5x the Click Rate
"How to grow an email list" is a top question across industries, but a large batch of contacts does little if ...
True or False: The Email Experience Matters!
by Pete Prestipino
True or False: The Email Experience Matters!
The one channel that all highly successful businesses take advantage of is email. While misused and abused ...
Why the Google Docs Phish Caught Fire
by Peter Hesse
Why the Google Docs Phish Caught Fire
At about 9 a.m. PT, we received an email from a customer that uses G Suite (the artist formerly known as ...
Top 50: Masters of the Email Experience
by Peter Devereaux
Top 50: Masters of the Email Experience
There remains a great deal of confusion about nearly every aspect of email - from recipient acquisition, ...
How Stale Prices Can Kill an Email Campaign (and What Marketers Can Do)
by Vivek Sharma
How Stale Prices Can Kill an Email Campaign (and What Marketers Can Do)
Smart marketers know the awesome power of email to drive engagement and create loyal, long-term customers. ...
Past the Tipping Point: Strategies and Metrics for Mobile-Minded Email Marketers
by EJ McGowan
Past the Tipping Point: Strategies and Metrics for Mobile-Minded Email Marketers
It's clear that mobile is beyond the tipping point for email marketers; according to Litmus, 55 percent of ...
Real-Time Alerts for Email Deliverability Problems
by Peter Devereaux
Real-Time Alerts for Email Deliverability Problems
From poor sender reputation and list hygiene issues to spam complaints and blacklisting, countless factors ...
An Ethical Approach to Co-Registration for Email Marketers
by EJ McGowan
An Ethical Approach to Co-Registration for Email Marketers
Most email marketers are familiar with the terms "co-registration" and "co-registration marketing." These ...
Mailgun Snags Millions for Email Automation and Deliverability
by Pete Prestipino
Mailgun Snags Millions for Email Automation and Deliverability
Developer-focused email automation (and deliverability) platform Mailgun will be spun out from Rackspace and ...
3 Virtues of Successful Email Marketing
by Tom Tate
3 Virtues of Successful Email Marketing
Successful email marketing campaigns are tough to achieve. Establishing a program that's functioning at its ...
Fake News and Fuzzy Campaign ROI Among Top Drivers for Email Resurgence
by Dave Charest
Fake News and Fuzzy Campaign ROI Among Top Drivers for Email Resurgence
As consumers get frustrated with chaotic news feeds filled with unreliable sources and time-starved marketers ...
What's In a Name? Alternative Senders in Email Marketing
by EJ McGowan
What's In a Name? Alternative Senders in Email Marketing
Anyone who receives emails from brands can confirm there is a new trend on the rise: alternative sending - ...
Retailers are Awful at Email
by Pete Prestipino
Retailers are Awful at Email
Email can be a highly effective channel for marketers when it comes to engaging consumers. In fact, 50 ...
6 Proven Ways to Boost Your Email Captures
by Alex Weinbaum
6 Proven Ways to Boost Your Email Captures
Your email list is a modern digital currency. Behind each contact is a potential lead, and within that lead ...
Email Tactics and Tech the Competition Wish You Didn't Know
by Pete Prestipino
Email Tactics and Tech the Competition Wish You Didn't Know
It can take years to build a list of recipients that can be used for the purpose of email marketing. If ...
Email Marketing Resolutions [Infographic]
by Peter Devereaux
Email Marketing Resolutions [Infographic]
Chances are you've already sent your first or first several email campaigns of 2017 - likely using the same ...
Email Marketing in 2017: Insights and Investments for the Year Ahead
by Peter Devereaux
Email Marketing in 2017: Insights and Investments for the Year Ahead
By EJ McGowan, General Manager of Campaigner 2016 has come to a close and a key takeaway from the year is ...
Last-Minute Email Boosts to Keep Retail Sales Strong Through the Holidays
by Peter Devereaux
Last-Minute Email Boosts to Keep Retail Sales Strong Through the Holidays
By EJ McGowan, GM of Campaigner December is here, and the long-awaited holiday season is upon us at last. ...
Lookbook for 5 Email Types
by Peter Devereaux
Lookbook for 5 Email Types
By Amberly Dressler, Managing Editor Hundreds of billions of emails are sent each day, and sometimes it can ...
Merchants Honoring Email Unsubscribe Requests Faster Than Ever
by Pete Prestipino
Merchants Honoring Email Unsubscribe Requests Faster Than Ever
Data revealed in a report from the Online Trust Alliance (OTA), the "2016 Email Marketing & Unsubscribe ...
Six Email Campaigns You Should Be Automating
by Peter Devereaux
Six Email Campaigns You Should Be Automating
By EJ McGowan, General Manager of Campaigner Email automation may be daunting to some, but it's an efficient ...
Gmail Promotions Tab: Retail Friend or Foe?
by Peter Devereaux
Gmail Promotions Tab: Retail Friend or Foe?
Whether it's a new layout on their favorite social media network or a new operating system on their phones, ...
3 Types of Emails You're Not Sending but Should
by Peter Devereaux
3 Types of Emails You're Not Sending but Should
By Ivy Shtereva, Yes Lifecycle Marketing Email marketing is one of the best ways to maintain relationships ...
How Email Marketers Can Improve Deliverability After Gmail's Latest Update
by Peter Devereaux
How Email Marketers Can Improve Deliverability After Gmail's Latest Update
By Bob Sybydlo, Yes Lifecycle Marketing In an effort to protect consumers from malware and spam, Gmail rolled ...
The 5 Scariest Strategies That Email Marketers Are Still Using
by EJ McGowan
The 5 Scariest Strategies That Email Marketers Are Still Using
:: By EJ McGowan, Campaigner :: As autumn creeps on, so begins the season for ghosts and goblins, but for ...
Improving the Email Sign Up Process - Quick Tips For Success
by Alyssa Nahatis
Improving the Email Sign Up Process - Quick Tips For Success
The email sign-up process is the first of many steps along the customer journey-an opportunity for would-be ...
Stat Watch: Email Experience for Recipients & Senders
by Peter Devereaux
Stat Watch: Email Experience for Recipients & Senders
A large majority (65 percent) of a retailer's subscriber list has never purchased from them, but of the 35 ...
Everyday Email Analytics for Every Business
by Peter Devereaux
Everyday Email Analytics for Every Business
When everything is going right with the email marketing channel, everything is likely going right for the ...
Optimizing the Email Experience
by Peter Devereaux
Optimizing the Email Experience
Most digital enterprises routinely underperform in one very important digital area - email. What many brands ...
Holiday Frenzy Ahead? Review Email Marketing Metrics for Success This Season
by Peter Devereaux
Holiday Frenzy Ahead? Review Email Marketing Metrics for Success This Season
By EJ McGowan, General Manager of Campaigner While Thanksgiving and Black Friday may seem months away, now is ...
Implement and Improve Automation Strategies for Email Marketing
by Neil Berman
Implement and Improve Automation Strategies for Email Marketing
Automation is becoming increasingly important for email marketers, and for good reason. It is one of the most ...
What Motivates Email Recipients to Click?
by Pete Prestipino
What Motivates Email Recipients to Click?
A recent survey from email service provider MailJet indicates that, at least for UK Internet users, it's the ...
Quiz Time: Email Rocks!
by Peter Devereaux
Quiz Time: Email Rocks!
Email marketing has the potential to be a rock star in any organization. The most in-tune marketers, however, ...
TOP 50: Email Services & Solutions for the Age of Omnichannel Engagement
by Peter Devereaux
TOP 50: Email Services & Solutions for the Age of Omnichannel Engagement
Developing and maintaining an omnichannel presence is top of mind with today's brands. Consumers want and ...
Email Success Strategies for the Long Term
by Peter Devereaux
Email Success Strategies for the Long Term
Email is a powerful tool in the digital marketing toolbox, but like most other promotional mechanisms, it can ...
Christmas In July: How to Get a Head Start on Holiday Email Marketing
by Peter Devereaux
Christmas In July: How to Get a Head Start on Holiday Email Marketing
By EJ McGowan, Campaigner It's the middle of summer, but savvy marketers are already thinking about fall and ...
Email Revenue Still Strong, Data Access Not So Much
by Amberly Dressler
Email Revenue Still Strong, Data Access Not So Much
Despite display, social and mobile accounting for many digital clicks for a company, email still generates ...
Exploring Co-Registration to Grow Your Email List
by Amberly Dressler
Exploring Co-Registration to Grow Your Email List
An enterprise's ability to forge relationships, and further, partnerships, is a revealing indicator of its ...
Gain More ROI from Your Email Marketing
by Tom Sather
Gain More ROI from Your Email Marketing
Email produces more ROI than any other marketing channel. That might be a surprising statement, given the ...
Why Bigger Isn't Always Better When It Comes to Email Lists
by Marci Hansen
Why Bigger Isn't Always Better When It Comes to Email Lists
When it comes to an email marketing list, size shouldn't be what matters most. Although upper management and ...
User-Generated Content within Email; Authentic & Personalized
by Pete Prestipino
User-Generated Content within Email; Authentic & Personalized
Personalized email provider Bluecore and user-generated content collection and management platform Olapic ...
Using Domain Certification to Improve Email Deliverability
by Peter Devereaux
Using Domain Certification to Improve Email Deliverability
How many of your permissioned emails actually arrive in recipients email inbox? It's likely less than you ...
How Email Marketers Acquire Subscribers
by Pete Prestipino
How Email Marketers Acquire Subscribers
It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ...
Summer of Subject Lines: Tips to Keep Busy Contacts Clicking this Season
by Peter Devereaux
Summer of Subject Lines: Tips to Keep Busy Contacts Clicking this Season
By EJ McGowan, General Manager of Campaigner With summer around the corner, winter-weary email contacts are ...
How to Better Engage Email Subscribers
by Neil Berman
How to Better Engage Email Subscribers
One of the biggest challenges facing marketers is how to engage with email subscribers. With so many ...
6 Email Tips for Media, Publishing and Entertainment Brands
by Adam Stambleck
6 Email Tips for Media, Publishing and Entertainment Brands
Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly ...
Springbot Gets Visual with Social, Adds Behavioral Triggers to Email
by Pete Prestipino
Springbot Gets Visual with Social, Adds Behavioral Triggers to Email
Springbot has released two new features for its ecommerce marketing platform; Advanced Shoppable Instagram ...
Rethinking Email: The Next Frontier of Email Marketing Technology
by Dan Roy
Rethinking Email: The Next Frontier of Email Marketing Technology
Email has been around for decades, but marketers are facing new challenges as send volumes routinely rise ...
On the Books! How to Create an Editorial Calendar for Emails
by Peter Devereaux
On the Books! How to Create an Editorial Calendar for Emails
An editorial calendar helps businesses stay on track with their marketing promotions throughout the year - ...
Reduce, Reuse, Recycle: 3 Tactics for a Sustainable Email Marketing Strategy
by Peter Devereaux
Reduce, Reuse, Recycle: 3 Tactics for a Sustainable Email Marketing Strategy
By EJ McGowan, General Manager of Campaigner Every April brings Earth Day, a day for us to think (and act) on ...
4 Email Types for Unengaged Audiences
by Peter Devereaux
4 Email Types for Unengaged Audiences
With overflowing email inboxes, nobody can blame the average consumer for either ignoring or mass deleting ...
Barilliance Helps Retailers Retarget Shoppers Via Email
by Peter Devereaux
Barilliance Helps Retailers Retarget Shoppers Via Email
Ecommerce personalization solutions provider Barilliance has unveiled a new feature to help retailers ...
#WeekendWarrior: Incorporating Video in Email
by Ivy Shtereva
#WeekendWarrior: Incorporating Video in Email
Consumers have spoken; they love video. As brands both small and large race to jump on the video bandwagon, ...
Lucky Email Engagement Strategies for St. Patrick's Day
by EJ McGowan
Lucky Email Engagement Strategies for St. Patrick's Day
What's the recipe for a brand-to-customer relationship that lasts a lifetime? A big helping of engaging ...
5 Email Metrics Begging to Be Tracked
by Neil Berman
5 Email Metrics Begging to Be Tracked
It's no secret that a successful email marketing campaign can significantly impact several areas of a ...
An Unlikely Romance: Social Media and Email Marketing
by EJ McGowan
An Unlikely Romance: Social Media and Email Marketing
Tis the season for chocolate, flowers and...social integration? With love in the air, many email marketers ...
Make One-to-One Emails Personal
by Pete Prestipino
Make One-to-One Emails Personal
Each member of your email list is unique and so each message they receive must be unique too. Fortunately, ...
3-Step Guide to Celebratory Email Marketing
by Allison Howen
3-Step Guide to Celebratory Email Marketing
There are many things people look forward to on their birthdays, but not all of them include candles or gift ...
All About the Leads; GetResponse Offers New Webinar Platform
by Peter Devereaux
All About the Leads; GetResponse Offers New Webinar Platform
Email marketing platform GetResponse has added webinars to its suite of email marketing and marketing ...
Snowball Your Email Campaigns Into 2016
by Peter Devereaux
Snowball Your Email Campaigns Into 2016
:: Amy McNeil, Yesmail :: With Thanksgiving, Black Friday and Cyber Monday behind us, many email marketers ...
5 Email Marketing Resolutions to Ensure Success in 2016
by E.J. McGowan
5 Email Marketing Resolutions to Ensure Success in 2016
Ah, the beginning of another year is right around the corner. With the holiday chaos nearly behind us, it's ...
8 Questions to Ask Before Hitting Send
by Eric Krattenstein
8 Questions to Ask Before Hitting Send
Year after year, email marketing continues to be one of the most cost-effective marketing channels for small ...
Mobile Opens Driving Mobile Clicks
by Amberly Dressler
Mobile Opens Driving Mobile Clicks
Consumers' propensity toward opening emails on their mobile devices has been well reported, but new data from ...
Post-Christmas Email Retention
by Peter Devereaux
Post-Christmas Email Retention
By EJ McGowan, General Manager, Campaigner at J2 Global With so many festive promotions to offer during the ...
Mobile Email Opens Slowing Down
by Allison Howen
Mobile Email Opens Slowing Down
Mobile email opens are slowing down according to new research from email marketing provider Movable Ink. ...
How to Make the Most of Black Friday on Email & Social
by Peter Devereaux
How to Make the Most of Black Friday on Email & Social
:: Kyle Henderick, Yesmail :: While Black Friday is among the most important days of the year for most ...
Using Device Type to Boost Open Rates
by Amberly Dressler
Using Device Type to Boost Open Rates
Android users are better....at least when it comes to opening emails. Recent research from Kahuna, a ...
5 Early Bird Holiday Email Strategies
by Allison Howen
5 Early Bird Holiday Email Strategies
The holidays seemingly start earlier every year, and both consumers and retailers are guilty of supporting ...
Top 50: Mastering the Email Experience
by Peter Devereaux
Top 50: Mastering the Email Experience
As a channel, email just does not seem to generate the discussion, investment or attention it deserves among ...
Making the Most out of Email Today
by Peter Devereaux
Making the Most out of Email Today
By Jeremy Hogan, Senior Manager of PR and Digital Content at Celtic Chicago For years, marketing experts have ...
The Basics of Mobile-Optimized Email
by Peter Devereaux
The Basics of Mobile-Optimized Email
Email marketers must have a mobile-first mentality if they want their campaigns to have a chance at success. ...
Use Timing Strategies to Increase Open Rates
by Peter Devereaux
Use Timing Strategies to Increase Open Rates
:: Gurjit Sandhu, Yesmail :: How to Increase Open Rates for Holiday-Themed Email Campaigns From ...
Constant Contact Helps SMBs Advertise on Facebook
by Allison Howen
Constant Contact Helps SMBs Advertise on Facebook
Constant Contact is launching a new advertising tool for Facebook and announcing that it is now part of the ...
The Perfect Marketing Email in Focus
by Peter Devereaux
The Perfect Marketing Email in Focus
A new study from Retention Science is shedding light on what makes up the perfect marketing email message. ...
Predictive Email Solution for Financial Service Professionals
by Allison Howen
Predictive Email Solution for Financial Service Professionals
A new predictive email solution from Hearsay Social is helping financial services professionals to ...
Mobile Email Opens Decline Slightly
by Peter Devereaux
Mobile Email Opens Decline Slightly
Mobile email opens and conversions declined in the UK in Q2 2015 according to new research from Movable Ink. ...
3 Tricks for Better Email Content Marketing
by Ivy Shtereva
3 Tricks for Better Email Content Marketing
Email may be most popular channel for marketing, but brands are sending more emails than ever and as a ...
The Tricks & Treats of Transactional Email
by Peter Devereaux
The Tricks & Treats of Transactional Email
By EJ McGowan, GM of Campaigner Don't be duped by the mundane nature of the standard email communications ...
5 Ways to Optimize Welcome Emails
by Allison Howen
5 Ways to Optimize Welcome Emails
You never get a second chance to make a first impression, which is why it is important for retailers to make ...
Write the Perfect Sales Email with ToutApp
by Allison Howen
Write the Perfect Sales Email with ToutApp
Sales solutions provider ToutApp has unveiled a new feature that provides sales reps with the best email ...
Autumn is for Automation: Don't Let Your Email Fall Off Track
by E.J. McGowan
Autumn is for Automation: Don't Let Your Email Fall Off Track
As summer turns to autumn, it's easy for anyone to get distracted by the changing colors and mild ...
Boost Email Opens with Personalization
by Peter Devereaux
Boost Email Opens with Personalization
If you want to boost your email marketing open rates, look no further than personalization. According to a ...
Is Email the Achilles' Heel of Cybersecurity?
by Peter Devereaux
Is Email the Achilles' Heel of Cybersecurity?
:: Steven R. Russo, CertainSafe :: Rarely a day goes by without a new announcement of yet another data breach ...
Perfect Timing: Send Time Optimization for Email Marketers
by Pete Prestipino
Perfect Timing: Send Time Optimization for Email Marketers
Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that ...
Desktop Email Conversions on the Rise
by Peter Devereaux
Desktop Email Conversions on the Rise
Desktop is keeping pace with mobile when it comes to email conversions according to new data from Movable ...
Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2
by Pete Prestipino
Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2
A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for ...
Making the Grade: How to Best Engage with Every Email Contact
by Peter Devereaux
Making the Grade: How to Best Engage with Every Email Contact
By EJ McGowan, General Manager of Campaigner Every August stirs up the memory of summer vacation ending and ...
Just Do It: Schema for Emails & the Review Action
by Pete Prestipino
Just Do It: Schema for Emails & the Review Action
Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. ...
Set Up an Automated Email Highlight Reel
by Peter Devereaux
Set Up an Automated Email Highlight Reel
By Amberly Dressler, Managing Editor With a click-through rate higher than many industries - including ...
5 Best Practices For High-Performing Emails
by Michel Georgiou
5 Best Practices For High-Performing Emails
Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes ...
When to Remove Contacts from Your Email List
by Peter Devereaux
When to Remove Contacts from Your Email List
Today, email remains one of the most consistent and reliable ways for marketers and brands to reach their ...
Project Email: A Quick Look at Mood's Recurring Emails
by Peter Devereaux
Project Email: A Quick Look at Mood's Recurring Emails
Fans of the show "Project Runway" will be happy to know that the fabric store shopped at in every episode ...
Gain An (Almost) Unfair Advantage With Abandoned Experience" Emails"
by Peter Devereaux
Gain An (Almost) Unfair Advantage With Abandoned Experience
Even among the premier Internet retailers, the average checkout abandonment rate is staggering. A recently ...
Summer Fitness Guide: 6 Tips to Shape Up Your Email Marketing
by Peter Devereaux
Summer Fitness Guide: 6 Tips to Shape Up Your Email Marketing
By EJ McGowan, General Manager of Campaigner Summer is finally here and, like those working on their summer ...
Email Verification Solution for Campaign Monitor
by Pete Prestipino
Email Verification Solution for Campaign Monitor
At any given time, how much of your database (the "list" in email marketing speak) is active or somewhat ...
3 Goals for Summer Email Campaigns
by Peter Devereaux
3 Goals for Summer Email Campaigns
2013 Email Market Study personalized emails have a 29 percent higher open rate than non-personalized emails ...
Shopping Cart Abandonment as Part of the Path to Purchase?
by Allison Howen
Shopping Cart Abandonment as Part of the Path to Purchase?
The majority of consumers use online shopping carts to store items for later purchase according to new data ...
Holistic Marketing: Best Practices for Integrating Email and Social
by Peter Devereaux
Holistic Marketing: Best Practices for Integrating Email and Social
By EJ McGowan, General Manager of Campaigner Most marketers already have their own standard "best practices" ...
Mobile's New Impact on Email Conversion
by Amberly Dressler
Mobile's New Impact on Email Conversion
Think consumers don't convert using mobile devices? A new report from Movable Ink indicates that not only are ...
Enterprise Email Marketing: Make Powerful Waves with Your Ocean of Data
by EJ McGowan
Enterprise Email Marketing: Make Powerful Waves with Your Ocean of Data
Time and again email marketing has proven to be the leading source of ROI among all outbound marketing ...
Tactics to Boost Your Email Open & Click Through Rates
by Peter Devereaux
Tactics to Boost Your Email Open & Click Through Rates
Despite the unpredictability of the ever-changing Web, email continues to solidify itself as a top marketing ...
Hotel Loyalty Program Gets Personal
by Amberly Dressler
Hotel Loyalty Program Gets Personal
The travel and hospitality industries know how to do reward programs - in fact, they are the models in which ...
The Story of Email: From Foundation to Stagnation and Why It's Finally Primed for Change
by Peter Devereaux
The Story of Email: From Foundation to Stagnation and Why It's Finally Primed for Change
By Dan Roy, CEO and Co-Founder of MessageGears Email has remained the communication channel king for decades, ...
Leveraging the Right Data in Email Marketing
by Peter Devereaux
Leveraging the Right Data in Email Marketing
By E.J. McGowan, General Manager of Campaigner In email marketing, too many companies rely on metrics that do ...
Responsive Emails Start to Pay Off
by Amberly Dressler
Responsive Emails Start to Pay Off
Mobile email conversion rates jumped in a big way last year - and that's simply because marketers are ...
Letterman Lessons for Email Subject Lines [Infographic]
by Amberly Dressler
Letterman Lessons for Email Subject Lines [Infographic]
After 21 years, David Letterman has announced his retirement. To bid him adieu, email marketing services ...
The Best-Performing Email Campaign Types
by Amberly Dressler
The Best-Performing Email Campaign Types
These days, marketers are talking more and more about recurring-revenue strategies, often found in ...
Less is More? Optimizing Email for CTR
by Peter Devereaux
Less is More? Optimizing Email for CTR
Data released from a Constant Contact report reveals an interesting correlation between the effectiveness of ...
Strengthening Your Relationship with Email
by Allison Howen
Strengthening Your Relationship with Email
The relationships marketers have with different channels are similar to the relationships people have with ...
Email ROI: Do You Really Understand Where Your Email Marketing Revenue Comes From?
by Peter Devereaux
Email ROI: Do You Really Understand Where Your Email Marketing Revenue Comes From?
By EJ McGowan, Senior Director and GM of Campaigner Today's marketers have multiple channels in which they ...
Private Label from StreamSend Offers Big Opps for Agencies and Resellers
by Peter Devereaux
Private Label from StreamSend Offers Big Opps for Agencies and Resellers
Email marketing service provider StreamSend has introduced a private label offering, providing marketing ...
Create a Custom Email Template to Boost Your Email Marketing
by Peter Devereaux
Create a Custom Email Template to Boost Your Email Marketing
:; By Kim Robbins, AWeber :: Savvy marketers need not to be convinced about the value of email marketing, and ...
Graduate From Email Marketing 101
by Peter Devereaux
Graduate From Email Marketing 101
By E.J. McGowan, General Manager of Campaigner Email is an immensely powerful channel for any marketing team. ...
Small Business Email Gets Personal
by Derek Schou
Small Business Email Gets Personal
Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will ...
The Power of Personalized Emails
by Pete Prestipino
The Power of Personalized Emails
If your online retail enterprise isn't doubling down on email this holiday season, you are going to miss out. ...
Survey Software a Perfect Fit for Campaign Monitor
by Pete Prestipino
Survey Software a Perfect Fit for Campaign Monitor
Email marketing platform Campaign Monitor acquired online survey software solution GetFeedback in mid-Nov. ...
Systems, Tactics & Processes for EMAIL
by Pete Prestipino
Systems, Tactics & Processes for EMAIL
Love it or loathe it, email is a central part of consumers' virtual lives - despite other channels competing ...
EMAIL by the Numbers
by Peter Devereaux
EMAIL by the Numbers
When it comes to email marketing success, relationships matter. According to Yesmail's recent report, "Email ...
4 Reasons Your Emails Aren't Being Delivered
by Peter Devereaux
4 Reasons Your Emails Aren't Being Delivered
Email is an essential part of any successful digital marketing strategy. When used correctly, this channel ...
Email Deliverability; The More You Know
by Pete Prestipino
Email Deliverability; The More You Know
Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web ...
Quick Tips for Managing Your Email Inbox
by Peter Devereaux
Quick Tips for Managing Your Email Inbox
By Michelle Wicmandy, Collective Changes Email can be a valuable communication tool. But, receiving more than ...
BIG LIST of Email Design Tools
by Peter Devereaux
BIG LIST of Email Design Tools
Email has long been one of the best ways for companies and the marketers they employ to reach their ...
5 Tools, Tactics to Get More Email Sign-Ups
by Peter Devereaux
5 Tools, Tactics to Get More Email Sign-Ups
How to grow an email list is one of the most often asked questions, and for good reason. Email remains a ...
3 Effective Email Drip Campaigns
by Peter Devereaux
3 Effective Email Drip Campaigns
Email drip campaigns are nowhere near a new strategy, but they remain just as effective. Email drip campaigns ...
Dump Facebook & Twitter for Branded Communities & Email
by Pete Prestipino
Dump Facebook & Twitter for Branded Communities & Email
When it comes to consumer engagement, you'd be better off dumping Facebook and Twitter in favor of branded ...
3 Email Services that Support Modern Digital Initiatives
by Peter Devereaux
3 Email Services that Support Modern Digital Initiatives
Savvy email marketers are always looking for ways to get their emails opened and, of course, clicked through. ...
Top 50 Email Marketing Solutions
by Peter Devereaux
Top 50 Email Marketing Solutions
Email, as a business practice, has matured. No longer do marketers "batch and blast;" they understand the ...
Top 10 Data Driven Emails
by Sponsor
Top 10 Data Driven Emails
Marketers can leverage customer, behavior, purchase history, and other data to automate a wide range of high ...
Are Your Emails Compliant in Canada?
by Peter Devereaux
Are Your Emails Compliant in Canada?
The Internet provides companies with a fantastic opportunity to constantly be within reach of their consumers ...
5 Tips to Improve Email Engagement Rates
by Peter Devereaux
5 Tips to Improve Email Engagement Rates
Email has been at the forefront of B2C communication for years. This all-important channel has managed to ...
The All-Purpose Email Registration Form
by Peter Devereaux
The All-Purpose Email Registration Form
Email forms are a necessary element in today's website - there's simply no other way to get prospects into a ...
A Self-Learning Email App That Keeps Your Inbox Focused"
by Derek Schou
A Self-Learning Email App That Keeps Your Inbox Focused
By 2017, more than 200 billion emails are predicted to be sent and received every day. With the amount of ...
Email Crowned King of B2C Communication Per New Report
by Derek Schou
Email Crowned King of B2C Communication Per New Report
BlueHornet Networks, an email marketing provider, has announced the release of its 2014 Consumer Views of ...
Master the Digital Art of Email Prospecting
by Pete Prestipino
Master the Digital Art of Email Prospecting
Marketing and sales automation platform Autopilot and cloud analytics provider GoodData are aligning forces ...
INFOGRAPHIC: Start Planning Holiday Email Campaigns
by Allison Howen
INFOGRAPHIC: Start Planning Holiday Email Campaigns
Although the official start of summer is still more than a week away, email marketers should already have the ...
Finding the Optimal Email Frequency
by Allison Howen
Finding the Optimal Email Frequency
Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and ...
.xyz Domain Names Given Away Via Email
by Derek Schou
.xyz Domain Names Given Away Via Email
Currently sitting at number four on nTLDStats Top 30 new gTLDs (generic top level domain) list is .xyz. The ...
Take an Email Selfie
by Peter Devereaux
Take an Email Selfie
Selfies aren't just for social networks anymore - they are for email too. Digital marketing solutions ...
Are Email Win-Back Campaigns Worth It?
by Derek Schou
Are Email Win-Back Campaigns Worth It?
The science of email marketing. Sounds like a college course doesn't it? Return Path, an email intelligence ...
Mix and Match: 5 Tips to Understanding Your Customers' Style
by Peter Devereaux
Mix and Match: 5 Tips to Understanding Your Customers' Style
By Jeffrey Cody, Campaigner Everyone loves a finely tailored suit, but that doesn't mean everyone is a ...
Responsive Emails, Not Such an Easy Decision
by Derek Schou
Responsive Emails, Not Such an Easy Decision
Creating mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to ...
5 Effective Email Strategies for Retailers (Part Two)
by Peter Devereaux
5 Effective Email Strategies for Retailers (Part Two)
Email is a key component in most retailers' digital marketing strategies - and for good reason. This channel ...
5 Effective Email Strategies for Retailers (Part One)
by Peter Devereaux
5 Effective Email Strategies for Retailers (Part One)
Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number ...
4 Email Marketing Myths Busted [Infographic]
by Amberly Dressler
4 Email Marketing Myths Busted [Infographic]
The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. ...
Optimization Solutions for Gmail's Grid View
by Amberly Dressler
Optimization Solutions for Gmail's Grid View
If the President's team doesn't know how to optimize emails for Gmail's new grid view, what chance do the ...
Embrace Google's Promotions Tab
by Pete Prestipino
Embrace Google's Promotions Tab
Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions ...
Diving Deep into Mobile Email Marketing Data
by Peter Devereaux
Diving Deep into Mobile Email Marketing Data
By the end of 2014, the number of mobile-connected devices is expected to exceed the number of people on ...
Campaigner Focuses on High-Volume Senders
by Peter Devereaux
Campaigner Focuses on High-Volume Senders
The newest version of Campaigner's Email Marketing for Professionals solution, which is specifically designed ...
The Recipe to Subject Line Success
by Allison Howen
The Recipe to Subject Line Success
The search for the perfect email subject line may finally be over, as a new study from Retention Science is ...
Get Out of Your Email Rut
by Peter Devereaux
Get Out of Your Email Rut
When it comes to digital marketing strategies, email is a retailer's faithful friend. Not only is this ...
How to Use the Weather for Better Email Relevancy
by Peter Devereaux
How to Use the Weather for Better Email Relevancy
Marketers are finally capitalizing on Mother Nature's fickle weather patterns, thanks to the emerging trend ...
Email Marketers Win with Personalization
by Peter Devereaux
Email Marketers Win with Personalization
Personalization is key when it comes to email marketing, as a new study reveals that personalized emails ...
Heart This: Using Symbols in Subject Lines <3
by Allison Howen
Heart This: Using Symbols in Subject Lines <3
One of the best ways to stand out in the inbox of your email recipients is to use symbols or emoji in subject ...
Gmail Users are the Most Engaged Among the Big 4
by Pete Prestipino
Gmail Users are the Most Engaged Among the Big 4
Even with all the changes that Google has made to their Gmail service (from allow images automatically to ...
5 Ways Trigger Emails Increase Engagement
by Samantha Stallard
5 Ways Trigger Emails Increase Engagement
Whether we know it or not, all of us have become completely dependent on trigger emails. They let us know ...
Open Rate & the Science of Subject Lines
by Peter Devereaux
Open Rate & the Science of Subject Lines
Email subject lines are far more than just random combinations of words; they serve as the digital hinge upon ...
3 Email Marketing Resolutions for the New Year for 'Net Professionals
by Peter Devereaux
3 Email Marketing Resolutions for the New Year for 'Net Professionals
In the world of email marketing, the competition is fierce. A recent study from Return Path found that the ...
Keep It Clean: Email Data Hygiene Matters
by Peter Devereaux
Keep It Clean: Email Data Hygiene Matters
By Jason Warnock, Yesmail Interactive In early 2013, Yahoo! began freeing up email accounts that had been ...
Show Your Emails Some Responsive Love
by Peter Devereaux
Show Your Emails Some Responsive Love
Many marketers are considering how to implement responsive design on their websites, but few have extended ...
5 Responsive Email Templates
by Peter Devereaux
5 Responsive Email Templates
Many marketers are considering how to implement responsive design on their websites, but few have extended ...
Email Marketers Held Back by CPM-Based Pricing No Longer
by Pete Prestipino
Email Marketers Held Back by CPM-Based Pricing No Longer
For far too long, marketers have been paying for their email marketing initiatives on a CPM basis. That's ...
Rated: 15 Thanksgiving Day Subject Lines
by Peter Devereaux
Rated: 15 Thanksgiving Day Subject Lines
Cyber Monday is for ecommerce merchants and Black Friday is for traditional merchants. Thanksgiving, however, ...
17 Post-Purchase Emails in Action
by Peter Devereaux
17 Post-Purchase Emails in Action
The holiday season brings enough statistics - from consumer habits and expectations to retailer's projected ...
5 Ways to Win the Holiday Inbox Competition
by Peter Devereaux
5 Ways to Win the Holiday Inbox Competition
Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the ...
Responsive Design Adoption Dangerously Low Among Retailers
by Pete Prestipino
Responsive Design Adoption Dangerously Low Among Retailers
More than any time in the Web's digital history, this holiday season will be one defined most greatly by the ...
How to Dress Up Halloween Emails [Infographic]
by Amberly Dressler
How to Dress Up Halloween Emails [Infographic]
Engaging customers through email - making them crawl back for more - is a tough, but necessary part of being ...
Dress Up Those Drab Sales Emails with PointDrive
by Pete Prestipino
Dress Up Those Drab Sales Emails with PointDrive
Sales people - love 'em or loathe 'em - remain an integral element in an enterprise's success. We invest ...
Quick Guide to Better Holiday Emails
by Amberly Dressler
Quick Guide to Better Holiday Emails
Last year, online retailers sent an average of 210 promotional emails during the holiday season, which is a ...
10 Habits of Highly Effective Email Marketers
by Peter Devereaux
10 Habits of Highly Effective Email Marketers
:: Asher Elran, Dynamic Search :: If you have established and are growing a strong contact database, email ...
Open-Time Personalization Comes to Email
by Amberly Dressler
Open-Time Personalization Comes to Email
This week's Shop.org summit in Chicago saw perfect weather, an abundant of booth goodies and innovation that ...
Considerations for Smartphone-Friendly Email Marketing
by Peter Devereaux
Considerations for Smartphone-Friendly Email Marketing
If the goal of an email marketing campaign is to reach an entire subscriber base (as it should be) then ...
7 Ways to Create Gotta-Open-This-Email" Subject Lines"
by Samantha Stallard
7 Ways to Create Gotta-Open-This-Email
The old expression, "Don't judge a book by its cover," has no place in digital marketing. Everything is ...
Driving Email Revenue Through Dynamic Targeting & Segmentation
by Daryl Logullo
Driving Email Revenue Through Dynamic Targeting & Segmentation
Email marketing, and the revenue that ultimately results from it, is one of the most overlooked areas of ...
Holiday Prep with Responsive Email Design
by Seamas Egan
Holiday Prep with Responsive Email Design
It's no secret that today's modern consumers are more mobile-dependent than ever before. Whether they're ...
Rewarding Email Recipients for Loyalty (and Clicks)
by Pete Prestipino
Rewarding Email Recipients for Loyalty (and Clicks)
Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which ...
Low Volume, High Impact Email with S.A.T.
by Peter Devereaux
Low Volume, High Impact Email with S.A.T.
Three percent might not seem like much, but email's conversion rates are higher than social (.71 percent) and ...
Digital Buyer's Guide to Modern Email Marketing Systems
by Peter Devereaux
Digital Buyer's Guide to Modern Email Marketing Systems
What features should digital marketers look for in Web-based software systems that provide email solutions ...
Tabbed Inbox Threatens Email Sender Open Rates
by Peter Devereaux
Tabbed Inbox Threatens Email Sender Open Rates
Google is slowly introducing a feature into Gmail which has the potential to dramatically change email ...
Holiday Prep: Mobile Email (INFOGRAPHIC)
by Allison Howen
Holiday Prep: Mobile Email (INFOGRAPHIC)
With the busiest shopping season of the year officially kicking off in less than six months (Black Friday is ...
Scalable vs. Responsive Email Design
by Amberly Dressler
Scalable vs. Responsive Email Design
According to an IDC/Facebook report, nearly half of the entire U.S. population (49.4 percent) owns a ...
Lead Gen Faceoff: Search, Ads or Email?
by Peter Devereaux
Lead Gen Faceoff: Search, Ads or Email?
Getting prospects through the conversion funnel takes a lot of time and effort, as marketers must find the ...
2013 Holiday Email Marketing Checklist
by Peter Devereaux
2013 Holiday Email Marketing Checklist
For some retailers, the holiday season can represent anywhere between 20-40 percent of annual sales, ...
Ad Retargeting by Email Arrives at YesMail with Trueffect
by Pete Prestipino
Ad Retargeting by Email Arrives at YesMail with Trueffect
The use of retargeting hasn't hit critical mass but it is definitely here to stay. YesMail Interactive, a ...
Email Energized - 10 Ways to Generate Powerful Email Ideas
by Peter Devereaux
Email Energized - 10 Ways to Generate Powerful Email Ideas
When you send out weekly, if not daily, email messages, you're bound to run out of ideas, even bad ones, ...
Tips to Increase Email Open Rates
by Pete Prestipino
Tips to Increase Email Open Rates
Email marketing is an effective way to communicate the value of a brand to prospective and existing customers ...
9 Email Service Providers You Should Know
by Allison Howen
9 Email Service Providers You Should Know
Email is still one of the best ways for brands to reach their digital customers. This is because it provides ...
4 Practical Email List Growth Strategies
by Peter Devereaux
4 Practical Email List Growth Strategies
To stay on par with the email marketing initiatives of other small- to medium sized businesses, enterprises ...
15 Email Segmentation Methods
by Peter Devereaux
15 Email Segmentation Methods
When it comes to preparing your email marketing campaigns and then analyzing all of the traffic that you ...
Using Unicode Symbols in Email
by Peter Devereaux
Using Unicode Symbols in Email
PICTURE THIS: Can Using Unicode Symbols in Email Increase Engagement? The subject line is an important ...
Preview Email Campaigns for Greater Performance with Pinpointe
by Michael Garrity
Preview Email Campaigns for Greater Performance with Pinpointe
The inability to know how all of an email's recipients will see the content once it's been sent has to be one ...
Less than 25% Use Autoresponders
by Pete Prestipino
Less than 25% Use Autoresponders
Did you hear it? Did you hear the sound of my digital heart breaking into a googol of pieces? That's the ...
Revenue Per Email Increases 30 Percent
by Pete Prestipino
Revenue Per Email Increases 30 Percent
Digital enterprises aren't just sending more email, they are generating more revenue from it according to ...
Efficient Email Audience Targeting with Campaigner Elements API
by Pete Prestipino
Efficient Email Audience Targeting with Campaigner Elements API
The digerati (Internet professionals just like you) have big data on the brain, and as an industry, they are ...
Email Segmentation for Retailers
by Peter Devereaux
Email Segmentation for Retailers
Email segmentation is clearly one of the most powerful tactics available to marketers today. For retailers ...
Super Strategies for Email Segmentation
by Peter Devereaux
Super Strategies for Email Segmentation
Email segmentation, the practice of separating a list of recipient email addresses based on some qualifying ...
Ecommerce Email: Converting the Customer
by Peter Devereaux
Ecommerce Email: Converting the Customer
Cart abandonment is among the most frustrating problems that ecommerce merchants face, and unfortunately, it ...
Ecommerce Email: Welcoming the Customer
by Allison Howen
Ecommerce Email: Welcoming the Customer
The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers - from ...
Reviews Come to Listrak Emails
by Allison Howen
Reviews Come to Listrak Emails
Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ...
Email: To Prune or Not to Prune
by Pete Prestipino
Email: To Prune or Not to Prune
Pat yourself on the back. After a few years of hard work and carefully crafted marketing campaigns, you've ...
Cyber Week Emails to Remember
by Peter Devereaux
Cyber Week Emails to Remember
Cyber Week has come and gone, but the failures and triumphs of the greatest ecommerce week in history ...
The Email Experience
by Peter Devereaux
The Email Experience
Despite the low cost and high return that email marketing provides businesses, even the savviest Web ...
Mobile Email Design for All!
by Peter Devereaux
Mobile Email Design for All!
Plenty of global enterprises, such as Starbucks, know what they are doing when it comes to designing highly ...
Mobile Email Opens Top Desktop, Webmail
by Amberly Dressler
Mobile Email Opens Top Desktop, Webmail
As Web workers, we knew the time would come when email open rates on mobile devices surpassed their desktop ...
Eye-Opening Email Marketing Stats
by Peter Devereaux
Eye-Opening Email Marketing Stats
Email remains one of the most important avenues for marketers trying to reach relevant customers on the ...
In Email Marketing, Remember Your Manners
by Peter Devereaux
In Email Marketing, Remember Your Manners
The use of "Thanks" or "Thank you" isn't just polite, it's also good business. A study of 875 million ...
Automate Email Processes from the Cloud
by Michael Garrity
Automate Email Processes from the Cloud
The UK's Parker Software company is best known for its live visitor tracking/live chat solution WhosOn and ...
Master List of Email Metrics to Monitor
by Allison Howen
Master List of Email Metrics to Monitor
The only way to measure the return on investment (ROI) of an email marketing campaign is to monitor ...
Emails Driving Ecommerce Activity
by Allison Howen
Emails Driving Ecommerce Activity
While there are many advertising avenues that online retailers can leverage to reach out to their customers, ...
Delivering Email on Time
by Allison Howen
Delivering Email on Time
While email remains the king of online marketing, the success of a campaign can only be measured through ...
Drip, Drip, Profit (Email Experience)
by Peter Devereaux
Drip, Drip, Profit (Email Experience)
There's nothing really "new" about drip email campaigns, but dig into the marketing strategies of some of the ...
50 Top Email Marketing Service Providers
by Peter Devereaux
50 Top Email Marketing Service Providers
The Web's relationship with email is, well, a tenuous one. Marketers have struggled with a variety of ...
5 Steps to Email Advertising Success
by Pete Prestipino
5 Steps to Email Advertising Success
Promoting your brand and its products and services through email has been proven effective time and time ...
Clean Up Your Email Lists
by Allison Howen
Clean Up Your Email Lists
A large email list is not very valuable if the subscribers never open your content. In fact, a low open rate ...
Microsoft Launches Grown Up Email Service
by Michael Garrity
Microsoft Launches Grown Up Email Service
The Outlook email service is a big part of what makes Microsoft's Office suite of such a success. For many ...
Nurture or Acquisition in Email Marketing?
by Pete Prestipino
Nurture or Acquisition in Email Marketing?
If you're using email as a channel to acquire new customers, you're apparently in the minority. A recent ...
Elevate Your Email Marketing
by Peter Devereaux
Elevate Your Email Marketing
Successful email marketing campaigns are typically defined as such because of their higher open and response ...
Retail Pinterest Interest & Email
by Peter Devereaux
Retail Pinterest Interest & Email
Retailers are flat-out fascinated by the promise of Pinterest and tech companies are frantically rushing to ...
Emails Get a Social Life
by Michael Garrity
Emails Get a Social Life
We hear all the time about the impact that social media has had on the world of online marketing, but even as ...
Global Email Spam Rates on the Rise
by Linc Wonham
Global Email Spam Rates on the Rise
A new study by email certification and reputation monitoring company Return Path tracked more than 130 ...
How I'm Blowing Away My Peers' Email Metrics
by Peter Devereaux
How I'm Blowing Away My Peers' Email Metrics
How do I increase my email open rates and click rates? That's a common question of marketers and business ...
The Cost of Sending Email
by Pete Prestipino
The Cost of Sending Email
There's a lot of advice floating around the digital world about how best to use email as a means to acquire ...
Timing is Everything with Email Marketing
by Allison Howen
Timing is Everything with Email Marketing
Most Web workers know that email marketing is one of the most effective strategies that businesses can use to ...
MailChimp Extension Makes Email a Social Network
by Allison Howen
MailChimp Extension Makes Email a Social Network
The new Butterfly Publisher extension in the MailChimp Integrations Directory enables businesses to drive ...
Targeting Purchase Behavior with EmailDirect
by Allison Howen
Targeting Purchase Behavior with EmailDirect
Email marketing provider EmailDirect has launched a new email list management and segmentation tool for ...
The Parallels of Email and Social Media Marketing
by Allison Howen
The Parallels of Email and Social Media Marketing
What do customers that subscribe to a business's email list and like a brand on Facebook have in common? A ...
Fight Cart Abandonment with Email Retargeting
by Peter Devereaux
Fight Cart Abandonment with Email Retargeting
Ask any online retailer to name their most frustrating business challenge, and the chances are very good they ...
New App Creates Email Campaigns On-the-Go
by Michael Garrity
New App Creates Email Campaigns On-the-Go
Small business email marketing service Benchmark Email just released a free app for the iPhone and iPad in ...
BriteVerify Weeds Out Worthless Email Addresses
by Michael Garrity
BriteVerify Weeds Out Worthless Email Addresses
The BriteVerify email verification solution just announced its latest platform aimed at companies that build ...
Supercharge Sales Email with ToutApp for Salesforce
by Pete Prestipino
Supercharge Sales Email with ToutApp for Salesforce
Email management and analytics company ToutApp has released a Salesforce integration that builds sales and ...
Protect Your Email Identity with Instant Alias
by Pete Prestipino
Protect Your Email Identity with Instant Alias
Email technology provider mxHero has released a new plugin that allows email users to define new email ...
Launchbit Email Ad Network Comes to Mailchimp
by Pete Prestipino
Launchbit Email Ad Network Comes to Mailchimp
Email marketing service Mailchimp announced an integration with Launchbit, a recently launched advertising ...
Email Advertising with MailChimp and LaunchBit
by Allison Howen
Email Advertising with MailChimp and LaunchBit
Mailchimp has announced an integration with email advertising network LaunchBit. The integration will ...
StreamSend Integrates with Google Analytics
by Allison Howen
StreamSend Integrates with Google Analytics
Email marketing service provider StreamSend has integrated Google Analytics into StreamSend Share, which is ...
Reining in Emails with Mail.com
by Allison Howen
Reining in Emails with Mail.com
If you're anything like me, you have multiple email addresses and receive dozens of emails a day in each one ...
Email for Merchants with Miva Merchants and MailChimp
by Pete Prestipino
Email for Merchants with Miva Merchants and MailChimp
Email marketing service MailChimp has released a new integration module for the Miva Merchant platform which ...
Continuous Email Testing and Real-Time Optimization at StrongMail
by Pete Prestipino
Continuous Email Testing and Real-Time Optimization at StrongMail
Interactive marketing solution provider StrongMail released the latest version of its Message Studio product ...
GetResponse Offering Free 30-day Trial
by Pete Prestipino
GetResponse Offering Free 30-day Trial
If you're looking for a reliable system to get your virtual email feet wet with, then look no further than ...
Feedburner Alternatives - RSS to Email (and Monetization) Solutions
by Pete Prestipino
Feedburner Alternatives - RSS to Email (and Monetization) Solutions
RSS was a very important element of content publishing success in years past, but with the introduction of ...
The Email Signup Showdown
by Allison Howen
The Email Signup Showdown
Visitor traffic may be the most important data regarding a website's success. After all, a business can't ...
Buyometric Predicts Growth in Daily Deals Sector Despite Email Fatigue
by Pete Prestipino
Buyometric Predicts Growth in Daily Deals Sector Despite Email Fatigue
UK-based daily deal aggregator Buyometric revealed that in December 2011, over half of the 7 million UK ...
Last-minute Holiday Email Campaigns
by Michael Garrity
Last-minute Holiday Email Campaigns
Christmas may be closing in, but that doesn't mean it's time to slow down your marketing campaigns. In fact, ...
Curbing Email List Attrition with Gold Lasso
by Pete Prestipino
Curbing Email List Attrition with Gold Lasso
Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There ...
Email, Social, and Your 2012 Web Budget
by Pete Prestipino
Email, Social, and Your 2012 Web Budget
Marketing solutions provider StrongMail has analyzed how businesses plan to budget and prioritize marketing ...
Mobile Email Opens are Up, But Activity is Lagging
by Linc Wonham
Mobile Email Opens are Up, But Activity is Lagging
Digital marketing software and services provider Knotice has released new data on the percentage of email ...
Email Service Providers Become Social-Ready
by Pete Prestipino
Email Service Providers Become Social-Ready
One of the benefits of using an email service provider is that the best vendors help support your subscriber ...
Email Marketing: Thought Leadership with Simon Grabowski
by Peter Devereaux
Email Marketing: Thought Leadership with Simon Grabowski
What email acquisition strategy you would recommend? Organic list growth is still the king when it comes to ...
WordPress Wednesday: Ten Top Email Plugins
by Allison Howen
WordPress Wednesday: Ten Top Email Plugins
Despite predictions to the contrary, email is still the most popular way to communicate on the Web - and the ...
CakeMail Enhances the User Experience for Email Marketers
by Allison Howen
CakeMail Enhances the User Experience for Email Marketers
CakeMail, a white-label email marketing platform, is launching CakeMail 3.1. The program is designed for the ...
Email Deliverability Still Plagues Marketers
by Linc Wonham
Email Deliverability Still Plagues Marketers
Email certification and reputation monitoring company Return Path has announced the findings from its Global ...
Picture Proof of Email's Value
by Michael Garrity
Picture Proof of Email's Value
One of the more well-received presentations at HostingCon 2011 was by Jeff Hardy of SmarterTools about the ...
Five Steps to a Successful Holiday Email Campaign
by Linc Wonham
Five Steps to a Successful Holiday Email Campaign
As more and more consumers shift their holiday shopping to the Web, the importance of email as a marketing ...
Study Shows an Increase in Behavioral Email Marketing
by Allison Howen
Study Shows an Increase in Behavioral Email Marketing
A new study shows an increase in the use of behavioral email marketing. The study, by behavioral email ...
Search and Email Still Primary Online Activities
by Michael Garrity
Search and Email Still Primary Online Activities
Some new information released following a May 2011 Pew Internet survey may be helpful to marketers looking to ...
EMail Marketing Metrics 2011 - MailerMailer
by Pete Prestipino
EMail Marketing Metrics 2011 - MailerMailer
Email marketing service provider MailerMailer has released its eleventh Email Marketing Metrics Report. If ...
Email and Mobile Working Together at Movylo
by Pete Prestipino
Email and Mobile Working Together at Movylo
Email service provider MailChimp has integrated with mobile commerce platform (mobile CMS) Movylo Shop. The ...
Holiday Email Prep Right Now
by Peter Devereaux
Holiday Email Prep Right Now
Cancel your vacation plans, email marketers. This summer is not the time to relax. The back-to-school season ...
Campaigner Introduces Smart Email Builder
by Linc Wonham
Campaigner Introduces Smart Email Builder
Email marketing firm Campaigner has launched a new tool for developing professional-looking email promotions ...
Acquiring Links via Direct Request Email
by Pete Prestipino
Acquiring Links via Direct Request Email
Based on the information collected in the data-driven approach to link prospecting published last week in the ...
Email Plus Social via Incredimail
by Pete Prestipino
Email Plus Social via Incredimail
Consumer application company Incredimail (NASDAQ: MAIL) has integrated Facebook into its popular email ...
iContact Launches Free Email Marketing Tools
by Linc Wonham
iContact Launches Free Email Marketing Tools
Leading email and social marketing firm iContact is launching a no-cost version of its flagship product that ...
Get Big Returns with Abandoned Cart Email Remarketing
by Michael Phillips
Get Big Returns with Abandoned Cart Email Remarketing
Too often, merchants forget that shopping cart abandonment is not the end of the line. In fact, it can be a ...
Pay Per Visit Email Marketing Software Launches
by Pete Prestipino
Pay Per Visit Email Marketing Software Launches
The launch today of Pay Per Visit Email (the company's actual name) caught our attention and it will likely ...
Email Marketing for Super Affiliates
by Linc Wonham
Email Marketing for Super Affiliates
Make no mistake about it - email marketing is alive and well. It's thriving, in fact, and email newsletters ...
Email Marketing Superhero Strategies
by Peter Devereaux
Email Marketing Superhero Strategies
Superheroes (or Superheroines) possess extraordinary or superhuman powers and are dedicated to protecting the ...
Choosing an Appropriate Email Marketing Service
by Pete Prestipino
Choosing an Appropriate Email Marketing Service
Diane Buzzeo of Ability Commerce on Choosing an Appropriate Email Marketing Service Much like the Web-based ...
Email for Internet Retailers
by Pete Prestipino
Email for Internet Retailers
Ecommerce software provider Miva Merchant has partnered with email service provider Exact Target, releasing a ...
Performance-Based Email Ads - MediaTrust's MTPX
by Pete Prestipino
Performance-Based Email Ads - MediaTrust's MTPX
What MediaTrust announced today at the LeadsCon conference is likely to blow your mind - so prepare yourself. ...
Eight Tips for a Viral Email Acquisition Campaign
by Linc Wonham
Eight Tips for a Viral Email Acquisition Campaign
Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about ...
Email Marketing to be a Top Priority in 2011
by Linc Wonham
Email Marketing to be a Top Priority in 2011
Email and social media will be the highest marketing priorities for many Web businesses in 2011, according to ...
Taking Email Mobile
by Pete Prestipino
Taking Email Mobile
You have to give some credit to the email marketing industry for not fearing the technologies that were so ...
Liveclicker Launches Video Email Automation Platform
by Linc Wonham
Liveclicker Launches Video Email Automation Platform
Video commerce solutions provider Liveclicker has launched a video e-mail automation platform. Video Email ...
Relevancy Rules in E-mail Marketing
by Michael Phillips
Relevancy Rules in E-mail Marketing
A recent study by ExactTarget shows that e-mail is still one of the most effective (and accepted) ways to ...
Email Marketing Gets Social With NutShellMail Acquisition
by Pete Prestipino
Email Marketing Gets Social With NutShellMail Acquisition
Email marketing powerhouse Constant Contact (whose client numbers now exceed 350,000) has acquired ...
Joint Venture E-mail Templates and Agreements
by Michael Phillips
Joint Venture E-mail Templates and Agreements
Ready to form an online joint venture? First, you need to find a partner. Next, you need to contact them in a ...
Sendio Email Management on Mobile Devices
by Pete Prestipino
Sendio Email Management on Mobile Devices
In response to user-demand, Sendio (a provider of a self-managed email protection solution for enterprises) ...
Video-Based Email Marketing from Goodmail and Liveclicker
by Pete Prestipino
Video-Based Email Marketing from Goodmail and Liveclicker
Here's on to watch. Goodmail Systems (creator of "trusted email" solution CertifiedEmail) and Liveclicker (a ...
LiveOffice Email Archiving Supports Cloud Email Platforms
by Pete Prestipino
LiveOffice Email Archiving Supports Cloud Email Platforms
Switching to a cloud-based email provider presents challenges when you consider what needs to be done with ...
Flimp Integrates With 20 Email Service Providers
by Pete Prestipino
Flimp Integrates With 20 Email Service Providers
On-demand video marketing provider Flimp has completed its integration of its FLIMP video landing page ...
E-Mail Marketing Benchmarks for 2010
by Pete Prestipino
E-Mail Marketing Benchmarks for 2010
It's never too early to start planning for 2010. MarketingSherpa's newly released benchmark study on e-mail ...
The Inside Scoop on E-mail Subscribers
by Michael Phillips
The Inside Scoop on E-mail Subscribers
The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's ...
E-Mail Marketing's Future... Right Now
by Pete Prestipino
E-Mail Marketing's Future... Right Now
By Peter Prestipino, Editor-in-Chief and Mike Phillips, Senior Editor Search engines drive website traffic; ...
E-mail Marketing @ MailChimp Goes Forever Free
by Pete Prestipino
E-mail Marketing @ MailChimp Goes Forever Free
E-mail marketing service provider MailChimp made its service pretty much irresistible yesterday as the ...
E-Mail Your Reviews to RateItAll
by Maureen Alley
E-Mail Your Reviews to RateItAll
RateItAll.com makes posting online reviews easier by allowing Web users to simply e-mail reviews to ...
FuseMail Announces E-Mail and IM Archiving
by Maureen Alley
FuseMail Announces E-Mail and IM Archiving
FuseMail announced that it will offer hosted e-mail archiving for customers starting in September. Being able ...
Webinar Watch: Survival Strategies & Email Compliance
by Maureen Alley
Webinar Watch: Survival Strategies & Email Compliance
There are hundreds of Webinars held each day that may be of interest to you. Website Magazine realizes your ...
Email Segmentation for Higher ROI
by Pete Prestipino
Email Segmentation for Higher ROI
Many Web marketers and digital merchants are content sending bulk emails to their entire list simultaneously, ...
Internet PR & Video Email
by Pete Prestipino
Internet PR & Video Email
Tech public relations firm Softscribe launched its Video Email Snacks social media product, aiming to help ...
Email Marketing Doing Well
by Pete Prestipino
Email Marketing Doing Well
Despite many Internet companies entering the deadpool at an increasingly feverish rate, there remain some ...
E-Mail Encryption Service
by Pete Prestipino
E-Mail Encryption Service
Emailing confidential or sensitive information unencrypted is just asking for trouble. While large corporate ...
Retail Email Subscription Benchmark Study
by Pete Prestipino
Retail Email Subscription Benchmark Study
The Email Experience Council (EEC) announced the release of its third annual "Retail Email Subscription ...
Report Reveals Emails Opened Sooner
by Pete Prestipino
Report Reveals Emails Opened Sooner
MailerMailer published their eighth bi-annual email marketing metrics report today. This study, which ...
Send and Track Bulk Emails, SMS and More
by Michael Phillips
Send and Track Bulk Emails, SMS and More
Notifu is a free service that lets you send messages to either an individual or a group, via text message, ...
Email Newsletter Marketing: From the Trenches
by Pete Prestipino
Email Newsletter Marketing: From the Trenches
With the growing popularity of micro-blogging services and social networks, you might just think that email ...
Email Newsletters For Web Success
by Pete Prestipino
Email Newsletters For Web Success
Website Magazine is pleased to announce the availability of a collection of weekly email newsletters. ...
Email Center Pro 2.0
by Pete Prestipino
Email Center Pro 2.0
Palo Alto Software announced the preview of the 2.0 release of its Email Center Pro, a SaaS application ...
Advertising in Free Email Services
by Pete Prestipino
Advertising in Free Email Services
Almost half (46 percent) of American consumers admit to having concerns about their free email provider ...
Leave Voicemail Without Ringing the Phone
by Michael Phillips
Leave Voicemail Without Ringing the Phone
If, for one reason or another you want to leave someone a voicemail, but don't want to risk that they pick up ...
Unraveling The Mysteries of Email Marketing
by Pete Prestipino
Unraveling The Mysteries of Email Marketing
Achieving success with email marketing relies on both art and science. The "art" element comes in the form of ...
Building an Opt-In Email List
by Pete Prestipino
Building an Opt-In Email List
Once you have managed to create a stream of steady traffic to your website, you may find that you want to or, ...
Bypassing Email Filters Becoming Big Business
by Michael Phillips
Bypassing Email Filters Becoming Big Business
Goodmail Systems Inc. is broadening their CertifiedEmail program with deals announced Thursday with Comcast ...
MAAWG Email Sender Best Practices
by Pete Prestipino
MAAWG Email Sender Best Practices
The Messaging Anti-Abuse Working Group (MAAWG) has issued the MAAWG Sender Best Communications Practices ...
Emailology
by Peter Devereaux
Emailology
Friends and colleagues, reports on the death of email have been greatly exaggerated. This statement in no way ...