Calls-to-Action on Facebook Business Pages

Peter Devereaux
by Peter Devereaux 28 Jan, 2015
Calls-to-Action on Facebook Business Pages

Facebook introduced calls-to-action for Pages back in December, and it seems as if the feature is finally beginning to show up on the social network.

 

The feature enables Page Administrators to drive business objectives by including a call-to-action on the cover photo section of their Page (see image). According to Facebook's December announcement, the feature is designed to bring a business's most important objective to the forefront of its Facebook presence. In fact, the calls-to-action can link to any destination on or off Facebook.

 

With the feature, Page admins can choose from a group of seven calls-to-action, which include "Shop Now," "Sign Up," "Book Now," "Contact Us," "Use App," Play Game" and "Watch Video."

 

Dollar Shave Club was among the first Pages able to leverage the new feature, and according to the company, its "Sign Up" call-to-action delivered an increase in conversions. It is important to note that Facebook's initial announcement said the feature would be rolling out worldwide in 2015. Pages with the functionality will be prompted by Facebook to add a call-to-action when admins visit the Page.

 

 
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.