Universal Analytics for Merchants

Nowadays people use a variety of devices, browsers and platforms to surf the Web and interact with businesses, which can make it difficult for merchants to keep track of consumers' sales cycles. But a new set of features, which Google has dubbed Universal Analytics, aims to remedy this problem.

Learn more about how to use Universal Analytics to better track your ecommerce business's ROI here.

Allison Howen

I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver