Consumers use of social media has driven businesses of all kinds to make a steadfast commitment to the channel.
However, to understand how effective they are being with their social media marketing, businesses need data through analytics.
TapAnalytics has announced the release of version 4.0 of their platform which includes social media integration among several new features.
The first thing that users will notice with the updated platform is the new user interface. The updated dashboard allows not only for greater customization but also greater scalability. Also, users will notice that they will now be able to integrate data from their Google Webmaster Tools account (in beta testing phase).
Perhaps the more important updates in this day and age are those that allow for the integration of more social network analytics. With this new update TapAnalytics will now be able to provide insight from key performance indicators from Facebook as well as information on Facebook Ad performance.
"We are moving quickly to help more agencies and businesses experience the high quality and productivity of TapClicks platform technologies," said Babak Hedayati, TapClicks CEO. "TapAnalytics 4.0 emphasizes our commitment to making data analytics and on-demand reporting affordable for everyone, and continuing to grow our rapidly expanding base."