Square Unveils Analytics Tool

Allison Howen
by Allison Howen 21 Aug, 2014
Square Unveils Analytics Tool

Square is bolstering its offerings for small businesses once again, as the business solutions provider has added analytics to its Register service.

The new reporting and analytics tool provides sellers with data that can be leveraged to better serve customers and increase sales. Moreover, the new offering integrates into the full suite of Square Register products, including Pickup, Invoices and Appointments.

With Square Analytics, sellers can view how their business is performing in real-time, check on data for their most popular products and determine how their business is performing compared to competitors. In addition, the solution offers sales trend insights, including updates on sales hourly, daily and monthly. With this data, sellers can make important business decisions, such as stocking up on inventory or choosing to keep the store open later hours.

It is also important to note that Square Analytics offers buyer insights that enable sellers to view valuable customer information. For instance, sellers can identify new vs. returning customers, as well as view data on customer frequency, recency and average customer spend.

Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver