SaaS Call Analytics at adTrax

Peter Devereaux
by Peter Devereaux 29 Nov, 2010
SaaS Call Analytics at adTrax

Phone call and conversion analytics provider KeyMetric today released adTrax, a software-as-a-service call analytics tool that enables users to manage and administer their own phone numbers, campaigns, conversions, and account details. 

Being able to integrate phone call analytics with user search data is going to make adTrax a must-have solution for agencies, as it offers up insights into the performance of online and offline advertising right alongside greater control of the process. KeyMetric adTrax works in partnership with Google AdWords, Bing and Yahoo Search, and many other ad publishers, affiliate and content networks, social media sites, referring traffic sources and offline advertising campaigns.

 "7 out of every 10 online searches result in an offline phone call, and unless businesses are accurately tracking online-to-offline engagements they cannot make intelligent decisions to improve advertising effectiveness and ROI," says Chief Sales Officer Toni Hume. "Marketers have been lobbying for a self-contained call analytics platform, and KeyMetric is the only company to deliver it."

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.