Obtaining customer feedback just got easier, because iPerceptions has launched new CMS plug-ins for WordPress, Drupal and Joomla.
These plug-ins use iPerception's 4Q and iPSI research frameworks to provide marketers with a one-step process to start collecting, measuring and analyzing customer satisfaction. Marketers can choose to place a Voice of Customer (VOC) survey on their company's homepage in order to gain insights into overall visitor satisfaction over time. Additionally, if the company wants feedback on a particular product or customer support, they can place targeted surveys on specific pages. It is also important to note that multiple surveys with different objectives can run simultaneously.
"As more companies rely on websites directly or indirectly for revenue generation, it is paramount for them to understand how real customers experience their digital property," said Marc Tremblay, chief technology officer, iPerceptions. "Every company should have at least one VOC survey on their website, which is why we offer a free, entry level plan. With these plug-ins, we've simplified the installation process into a single step - so even novice users can easily install surveys and benefit from expert VOC analytics."