GSI Commerce Acquires ClearSaleing for Analytics, Attribution

Consolidation continues to be a significant Web trend in early 2011 as ecommerce and marketing solutions provider GSI Commerce has acquired advertising analytics and attribution management firm ClearSaleing.

The purchase will further broaden the offerings of GSI's Global Marketing Services (GMS) division, which now has eight leading marketing services companies in its portfolio and most recently bought ad retargeting firm FetchBack in June for $40 million. Terms of the ClearSaleing acquisition have not been disclosed.

ClearSaleing's Attribution Management product has been recognized as an industry leader for its ease of use and custom analytics, appealing to a wide range of clients such as American Greetings, Rosetta, Range Online Media and Nationwide Insurance. TrueAction, one of the full-service digital marketing firms in GSI's GMS division, has been using ClearSaleing's platform for the past year to help its clients improve efficiency and increase productivity from automation and reporting.

ClearSaleing will operate as a wholly owned subsidiary of the GMS division, which also includes FetchBack, TrueAction, M3 Mobile, MBS Insight, Pepperjam, Silverlign and e-Dialog.