The Internet provides brands with a slew of measurable statistics they can leverage to see how they are performing in key areas, on certain projects or even with certain users or demographics.
However, in order to see all of these helpful statistics companies must leverage a solution that provides them all the data they need to make more effective business decisions - all in an easy-to-understand way.
Below is a list of 15 analytic and business intelligence solutions to help companies maximize their success.
Merchants and brands use a variety of platforms in their regular operations today and in order to get the most accurate and complete analytics available they must also leverage a solution that enables them to import data from all of their sources and show it in a way that is easy for them to understand. Bime lets retailers do just that.
Google Analytics (GA) is one of the most popular platforms on the market. Merchants and brands can use GA to analyze visitor traffic along their purchase paths as well as analyze how they arrived at their website in order to gain a well-rounded picture of who they are.
Understanding which sections of a website is connecting the most and least with consumers is important for any brand, no matter what vertical they are in. CrazyEgg enables merchants and brands too see exactly what parts of the website consumers click on the most with heatmaps.
Offering three categories of analytics (Audience, Advertising and Enterprise) comScore delivers brands with a comprehensive set of analytics no matter what vertical they are in.
Mobile applications have become an important part of business today. However in order for brands to truly understand how their apps are performing they must receive deep and actionable analytics measuring everything from time on app to the number of downloads you received each week. AppAnnie does all of that and more.
With specialized analytics for a variety of departments including HR and marketing, Birst is able to provide professionals from a wide variety of industries with specific and unique analytics.
As each day passes, social media seems to be playing a larger role in brands' communications with consumers. SimplyMeasured helps brands understand the impact their social media efforts have with their consumers, helping them to understand what they are doing well and where they need to focus their efforts.
Adobe is one of the biggest names in Web technology. One of the many technologies it offers is analytics, where they offer three packages including analytics for mobile apps.
Understanding the consumer journey is one of the most important yet complicated things brands can look to accomplish. To help make this process a little easier, KISSmetrics is able to track a customer journey across multiple devices so brands can understand their consumers' complete path.
Honing in on big data, Teradata is able to handle and process massive amounts of information and deliver actionable insights to brands through their many analytic solutions.
There are many analytic and business intelligence solution on the market that can provide merchants and brands with wide variety of useful information so what sets GoodData apart from the others? In one word: visuals. The software-as-a-service (SaaS) solution takes all of their analytic findings and is able to help its user understand them by transforming them into easy to read graphics like line and pie charts.
Tracking analytics is an essential function of any brand. Those looking to increase their success must not limit themselves to independent statistics but must also take into account the customer lifecycle, which FoxMetrics provides affordably.
In order for brands to maximize their efficiency they must be able to access all the necessary information no matter if they are at their work desk or in a cab on the way to the airport. GoSquared enables brands and professionals alike to access the information that matters most to them while anywhere in the world.
With a wide variety of features like heatmaps, uptime monitoring along with their on-site analytics, Clicky offers brands a comprehensive package to help them succeed.
In order to make the most informed decisions brands need accurate and up-to-date analytics. Woopra enables brands to have the most current information through real-time analytics.