eBay Listing Analytics Tool

Advanced Ecommerce Research Solutions, makers of Terapeak, has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic, clicks, impressions and other web data to better understand their conversion process.

"Thanks to our work with eBay, ecommerce merchants have increasing access to sales information that makes ecommerce sellers as a group among the most sophisticated merchants in history. Terapeak's continued growth is testimony to this fact, where tens of thousands of online merchants rely on us to provide up to date statistics on pricing, competitive moves, buyer trends, the most profitable listing methods, and the hottest categories," said CEO Fred Speckeen. 

"The addition of listing data to the daily analysis we provide on more than 10 million global eBay transactions will give eBay sellers even more insight to drive their business strategies and make more profitable decisions. We expect over 500,000 Listing Analytics users will be optimizing their listings using this exciting new tool by the end of February 2011."