Audience Opportunity Report from Get Smart Content

Get Smart Content has launched a free tool called the Audience Opportunity Report, which allows brands to take a look into their analytics to discover how their websites are performing in key audience segments.

The tool uses Google Analytics data and conversion goals, and reports which audience segments (mobile visitors, first time visitors, geolocation, etc.) are underperforming. It also ranks audience segments in the order of how many people could be reached.

The Opportunity Report tool works in 30 seconds to quickly provide marketers with key insights, show how audience segments are performing against site conversion and bounce rate, as well as unlocks hidden opportunities within the analytics.

Allison Howen

I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver